NeoReader Reaches 100 Supported Handsets

NeoMedia Technologies and Gavitec AG - mobile digit, are pleased to announce they have expanded the number of supported mobile phones for their co-developed code-reading application – NeoReader – designed to turn a camera phone into a universal 1D and 2D barcode scanner providing one-click access to mobile content.

In addition to the already 78 supported devices, the NeoReader now supports 100 mobile handsets with the addition of the following 22 Nokia Smartphones:

Models: 3250, N91, 5500, N71, N73, N75, N92, E50, N77, E65, E61i, N80, E70, N95, 6290, N76, 6110 Navigator, 5700 XpressMusic, 6120 classic, 6121 classic, E51, N81

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoReader Upgrade Available For Download

NeoMedia Technologies and Gavitec AG - mobile digit, recently released an upgrade to their co-developed code-reading application – NeoReader – designed to turn a camera phone into a universal 1D and 2D barcode scanner that provides one-click access to mobile content.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The updated version includes new features and improvements for issues observed just after the release of the previous version of the NeoReader. The new version is free and immediately downloadable for all available handsets. If you already have a former Java version of the NeoReader on your mobile phone, please uninstall it before you download and install the new version.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Technologies Launches New Website

Click here to visit the new website

NeoMedia & Gavitec Launch The NeoReader

NeoMedia Technologies and its wholly owned subsidiary, Gavitec AG - mobile digit, unveiled today their co-developed code-reading application – NeoReader – designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content.

Navigating the mobile Internet today can be a difficult task. Typing in web-addresses using small mobile keypads or navigating through mobile menus on the small screens can be time consuming and confusing, to the users. Imagine a world where camera phones could read a small barcode allowing immediate access to active content. Users can be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access. With the NeoReader, users can read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions.

The NeoReader allows users to scan 1D and 2D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

Providing an unparalleled and enriched interactive experience, the software provides limitless mobile phone applications that can enhance mobile marketing efforts. The NeoReader provides businesses, consumer-oriented companies, and enterprise organizations the ability to create interactive products and services. Any product package, ad campaign, retail display, publication, or other variety of medium can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere.

Consumers that download the NeoReader on their handsets will have the advantage of a ubiquitous and easy to use program that is both interactive and versatile. Many forms of information and online content can be embedded in barcode symbologies. The NeoReader can scan codes including all common non-proprietary 2D codes, including Data Matrix, QR, Aztec, as well as URL embedded 2D codes, and all traditional 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

The technologies behind the NeoReader application combine NeoMedia’s patented resolution technology, and Gavitec's ultra-small footprint and platform-independent code scanning algorithms, Lavasphere. Gavitec's award winning mobile code reading technology, Lavasphere, has been employed in the past few years to recognize 2D codes used in the BBC's Coast Mobile project as well as in other public trials in the UK, namely Hewlett-Packard Laboratories’ Active Print projects in Bristol. Currently, 3 major out of home media companies including UK’s affiliate, Clear Channel, are using the Lavasphere version of the code-reading technology to manage and control their billposting, and reach groundbreaking process optimization through camera phones.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit NeoReader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Launches Optical Messaging Service

NeoMedia Technologies, the global leader in camera-initiated transactions for wireless devices, is proud to announce the launch of its ground-breaking Optical Messaging Service.

Through the company's patented products and services, NeoMedia enables traditional one-way media such as print, packaging, labels, outdoor and broadcast TV, to generate incremental revenue from their existing offerings through interactive advertising business models. NeoMedia does so by enabling camera phones to directly connect consumers to brand advertisers using a barcode embedded in an advertisement of any kind. NeoMedia's patented platform also ensures that the two-way transactions are reliably completed, controlled, recorded, and billed. The platform ensures that all parties involved in the transaction are accurately compensated by predefined business rules.

NeoMedia's Optical Messaging Service consists of three core components:

* NeoMedia Optical Messaging provides end-to-end solutions for producing, reading and processing optical codes for wireless transactions.

* NeoMedia Access Technology is a complete suite of products including award winning software and hardware for reading and scanning barcodes in the mobile environment.

* NeoMedia Resolution Services provide a robust and reliable set of services and applications behind its Optical Messaging Service.

Through NeoMedia's complete solution, Media companies, Consumers, Businesses, Wireless Operators, and OEMs can harness wireless networks to perform commerce more efficiently and securely. Using camera enabled mobile phones, barcode-reading software (NeoReader) and an interoperable billing, clearing, and settlement infrastructure (NeoServer - OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. The company's main purpose is to ensure that all transactions requested by end users work as intended, all parties are compensated correctly, and that the technology achieves mass-adoption.

NeoMedia's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. The company's Optical Messaging and interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web URLs, text messages (SMS), and telephone calls - ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple wireless providers. NeoMedia also creates the necessary technology to read barcodes presented on phone displays for redemption at points of sale and ticket counters. In doing so, NeoMedia enables a seamless, secure, and industry leading platform for mobile commerce, advertising, and communication.

NeoMedia To Present At Smartphone Summit 07

Smartphone Summit Presents 'Smartphone Enterprise Solutions 2007' San Francisco - An exclusive conference event beginning October 22, 2007 with CTIA Wireless I.T. & Entertainment, dedicated to bringing you the top Smartphone based Enterprise Solutions from all Smartphone O/S platforms including Symbian, Microsoft, Palm, Linux, and beyond. The focused attendee demographic includes enterprise executives as well as wireless developers and I.T. professionals.

Throughout the conference attendees will be given the inside track on the ways their business can benefit from the latest Smartphone technologies, solutions, hardware, software, and accessories. The amount of requests for speaking opportunities have been staggering, yet only the most innovative and informative sessions will make it to the conference. Keynote by Platinum Sponsor Symbian.

Please join us in room C2 from 5:00pm - 5:50pm for 'Smartphone Interactivity (Social Networking & Personal Communications) with a special session introduction by NeoMedia Technologies' CEO William J. Hoffman. Join the pioneers taking social networking wireless for an in-depth look at the implications of this technology, including how it may be monetized for ROI of those enabling these experiences, as well as security of the experience.

I had the esteemed pleasure of catching up with NeoMedia Technologies' CEO William J. Hoffman and asked him what people can expect from NeoMedia at this years CTIA Wireless I.T. & Entertainment.

"NeoMedia is excited to introduce a clean and fresh image as the 'global leader in optically initiated transactions for mobile devices.' The future is now, and NeoMedia will lead the industry with their complete offering of mobile solutions.

NeoMedia is very pleased to be participating in CTIA at San Francisco this October because it is the first time NeoMedia will be integrating and showcasing our hardware from Gavitec AG - mobile digit and introducing the long awaited NeoReader, a universal code reading application. NeoMedia Technologies will be very visible at speaker events on the 22nd, including the Smartphone Summit and Mobile Entertainment Summit. At the booth, 1351, there will be live demos of the EXIO for mobile ticketing and couponing, code readers, and company professionals to meet with.

Visit a summit speech and stop by our booth to see what we are all about."

NeoMedia Gears Up For CTIA Wireless 2007

With CTIA Wireless I.T. & Entertainment 2007 just two weeks away, NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, is gearing up to showcase their innovative optical code reading technology and mobile ticketing solutions.

CTIA Wireless I.T. & Entertainment, the largest wireless data event in the industry, embodies the ever-changing, dynamic, and innovative world of wireless data in enterprise and in entertainment. CTIA Wireless is the one show that brings key audiences such as enterprise users, solution providers, content owners, and mobile distribution channels together to form strategic partnerships, service industry needs, and create new innovations in wireless data. With over 300 exhibitors and special technology pavilions in mobile entertainment, enterprise mobility, M2M and application development, CTIA Wireless is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

NeoMedia's flagship qode® platform will be on exhibit at CTIA Wireless I.T. & Entertainment 2007 at the Moscone Center South Hall, San Francisco, CA from October 23 to October 25. NeoMedia will be showcasing their industry leading mobile enterprise and optical code reading technology in booth #1351.

NeoMedia's qode platform includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content via the mobile internet. qode®reader works with camera-enabled phones, letting users "click" on 2-dimensional "smartcodes" for a direct connection to desired multimedia information, advertising, promotions and content, etc., and qode®window lets users enter a key word, slogan, barcode number or other unique identifier, for similar connection. NeoMedia's mobile ticketing and couponing solutions were developed by Gavitec, and consists of a back-end system for ticket/coupon generation and validation as well as readers that can be deployed in a stand-alone configuration, integrated into venue turnstiles/entryways, or combined in point-of-sale systems.

All eyes will be on NeoMedia at this years CTIA Wireless I.T. & Entertainment as many in the mobile industry are anticipating the imminent announcement and launch of NeoMedia's newly developed NeoReader application. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes, and all 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

By utilizing NeoMedia's NeoReader technology, camera phones are instantly transformed into universal code readers that can read UPC barcodes and two-dimensional smartcodes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry.

Please join us at CTIA Wireless I.T. & Entertainment 2007.

NeoMedia Announces Strategic Advisory Board

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today that they will create the first NeoMedia Technologies advisory board and induct highly qualified industry veterans with deep wireless industry experience. The first inductees will include Clarence Wesley and Marc Lefar.

Clarence Wesley brings 22 years of management and development experience from the technology field. Mr. Wesley was previously the founder and general manager of Xerox Mobile Solutions and principal at Xerox Palo Alto research Center (PARC) in the New Ventures Group. Prior to this, Mr. Wesley was the VP and general manager of NewtonSource Wireless, a management consultant for Marakon Associates, and spent several years as a software engineer with EDS and as a marketing executive with IBM.

Marc Lefar was previously Chief Marketing Officer of Cingular Wireless (AT&T), responsible for all marketing strategy and execution. He had been with Cingular Wireless from 2003-2007 and currently operates his own technology and media consultancy, Marketing Insights. Prior to his position at Cingular Wireless, Marc acquired extensive experience in telecommunications through high-level marketing and management positions at GTE Wireless, Verizon Wireless, and Cable and Wireless Global. Mr. Lefar earned recognition as one of Advertising Age's Power Players, received the Marketing Top 50 Award, and lead Cingular Wireless to be a recipient of the accredited Gold Effie award. Marc currently serves on advisory boards of mobile marketing companies Air2Web and Local Solution's Network.

"The development of the first NeoMedia Technologies Advisory board has combined many talented and highly qualified executives with much to offer in the technology and telecommunication fields," states William J. Hoffman, CEO of NeoMedia Technologies. "All the members bring extensive knowledge of the wireless and telecom industries. We are happy to have their commitment to NeoMedia Technologies."

Sky Radio Interview With CEO William Hoffman

William J. Hoffman, Chief Executive Officer of NeoMedia Technologies was featured in an exclusive interview with Sky Radio that will air on American Airlines for the entire month of October.

The interview covered topics including NeoMedia Technologies' patented qode technology, the values and advantages associated with mobile code reading, growth initiatives, and future market potential.

NeoMedia Technologies is the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

To download and listen to the Sky Radio interview with NeoMedia's CEO William Hoffman, please click here.

Gavitec Brings Mobile Ticketing To Philippines

Together with the Philippine’s mobile marketing specialist Omniprime, Gavitec AG - mobile digit, a NeoMedia Technologies company, launched, under intense media interest, a mobile ticketing system for Manila’s major public transportation line MRT3.

With over 1 billion text messages sent every day, the mobile phone is the most commonly used means of communication in the Philippines. From now on, the mobile phone will play an even more important role: in cooperation with Omniprime, Gavitec AG - mobile digit, implemented a mobile ticketing system for the Manila Metro Rail Transit System, popularly known as the MRT, Metrostar Express, or Metrostar. MRT3 is the major public transport line in Manila with 180 million passengers each year. The three largest national mobile phone operators Smart, Globe and Sun are aboard as well to support the new mobile ticketing system. NeoMedia’s Gavitec agreed to a contract of $1.3 million over a duration of 3 years.

The main goal of the innovative mobile ticketing system is to provide instant MRT3 tickets. Passengers receive their passes via text message in the form of a two-dimensional barcode directly to their mobile phone. Prior to travel, each code is read and validated by Gavitec scanners. The advantage is that over half of the Philippines’ 70 million residents use their cell phone as their primary means of communication. Traveling is now easier, quicker and cashless, therefore reducing long queues of passengers.

For mobile solutions based on text and picture messages, the Philippines are the ideal location. “The circumstances given in the Philippines hold a considerable potential for development for mobile marketing. We are very pleased to again prove the established performance of the Gavitec technology with the implementation of this mobile ticketing project for MRT3,“ emphasized the CEO of NeoMedia’s Gavitec AG – mobile digit, Dr. Christian Steinborn.

Simeon Kintanar, chairman of Omniprime Marketing Inc. and former president of the Philippines’ National Telecommunications Commission, and committee chairman of the House of Representatives for telecommunications, explains the decision for partnering with NeoMedia’s Gavitec, "this project is top priority for Omniprime. Due to the high reliability and quality of the Gavitec technology, and following our long and in-depth testing phase, we knew that partnering with NeoMedia’s Gavitec was good for both our companies."

Gavitec’s flexible and easy-to-use technology offers many advantages such as new channels of distribution, a more targeted and directed sales approach and precise response evaluation. The capabilities of the Gavitec product range allow for many other mobile marketing applications: For example, different data contents like tickets, coupons or discount vouchers can be encrypted in the form of two-dimensional codes and sent to mobile phones via SMS. The code appears in the mobile phone display and is then read by Gavitec scanners (EXIO or MD-20). Codes are automatically and securely validated against a database via GPRS. Gavitec’s code-reading technology turns the mobile phone into an ideal platform for the transfer and verification of electronic tickets.

NeoMedia Appoints Christian Steinborn As COO

NeoMedia Technologies is pleased to announce that Dr. Christian Steinborn, CEO of Gavitec AG - mobile digit, will assume the additional role of Chief Operating Officer (COO) of NeoMedia. Dr. Steinborn will oversee global sales opportunities and business operations of both NeoMedia and Gavitec.

With a PhD in Banking Operations Law, and an International MBA, Dr. Steinborn is a seasoned executive with years of experience in the wireless industry and demonstrates consistent execution of sales and profitably initiatives.

According to Dr. Steinborn, "The key to future growth is our ability to create high-quality innovative products and to understand our customer's individual requirements and needs."

Gavitec AG – mobile digit is a specialist in designing and manufacturing flexible, easy-to-use, high-quality code readers and in delivering full-service solutions. Our approach is to provide our customers in industry, finance, media, retail and IT with high-quality products, services and integrated solutions. Gavitec brings new impulses to the mobile phone technology and therefore enhances mobile phone user’s convenience in the world with “Gavitec inside”. Network operators, manufacturers, content providers, marketing partners, investors, consulting companies and resellers claim Gavitec AG – mobile digit as the partner of choice for full-service mobile solutions.

Win A Free CD With Lime Magazine & qode®

Warner Music Singapore and Avanzare Solutions, in conjunction with Lime Magazine, are proud to sponsor a CD giveaway for the long awaited and highly anticipated CD release by Don and Drew.

The single, "Bouncy Bouncy Smack Smack" has been #1, and at the top of the Singapore music charts for nearly 10 weeks. The catchy hip-hop infused club favorite exploded overnight and has been burning up the radio airwaves ever since.

Lime, a monthly magazine published under the umbrella of MediaCorp, targets Asian youth and focuses on tabloid breaking news, music, celebrity and entertainment. The contents in Lime features Asian celebrities and showcases the lifestyle of youth in Singapore.

Readers of the popular magazine will be invited to download the qode® application onto there cell phone and click on the advertised 2D code, or enter the keyword "DONANDDREW" into their qode®window to connect to the mobile web and enter the Lime CD giveaway. Participants will be prompted to enter their name and contact number, and answer a question in order to be entered into a drawing to win a free Don and Drew CD.

NeoMedia Technologies' strategic partner Avanzare Solutions is responsible for the qode implementation, in conjunction with MediaCorp and Warner Music Singapore. Avanzare, a Singapore-based company providing telecommunications, network products, and services including design, consultancy, installation, and maintenance services to business customers in Asia, is providing a platform for NeoMedia's optically initiated mobile code reading technology.

Gavitec Celebrates Its 10th Anniversary

Gavitec AG – mobile digit, a NeoMedia Technologies company, celebrates its 10th anniversary.

Within the past ten years, Neomedia’s Gavitec evolved from a high-tech service provider of the industry into the market leader in the development of innovative scanner systems that are able to read linear barcodes and 2D-codes (such as Data Matrix) from mobile phone displays. Likewise groundbreaking are Gavitec’s solutions for reading codes by means of mobile phone cameras. The integrated digital cameras transform the mobile phone into a ubiquitary and all-purpose communication tool for mobile marketing and make mobile Internet transactions much easier and accessible all over the world. In addition, Gavitec’s barcode reading technology offers new opportunities for increasing end-users’ convenience, advancing customer loyalty, saving costs and establishing new business models.

Following the successful selling of the industrial division to Cognex in 2003, NeoMedia’s Gavitec concentrated their efforts on their mobile business. Already in the following year, the company won the Ericsson Mobile Application Award, the highly acclaimed "Oscar" of the mobile industry, in the category "Best Enterprise Application". In 2005, the Royal Television Society (RTS) awarded Gavitec’s Lavasphere technology in various categories.

Since 2006, Gavitec AG – mobile digit is a company of NeoMedia Technologies, USA. In the same year, Gavitec AG realized different projects in the field of mobile scanning, such as the development of a mobile couponing system for McDonald’s in Portugal. Digital discount vouchers were sent to registered clients of the Portuguese mobile service provider TMN. These discount vouchers, in form of 2D codes (Data Matrix), could then be redeemed in all participating McDonald’s restaurants at the Gavitec scanners without any operation efforts.

"Especially in the recent past, we proved and strengthened our technology leadership through successful implementation of various mobile marketing projects. With NeoMedia Technologies as a holding company, we will also in the future develop and market innovative cutting-edge technology in order to bridge the physical and mobile worlds. Our goal is to co-determine the developments in the mobile market and to successfully standardize mobile technology worldwide. We want to give new impulses to the marketing industry and thereby maintain the attractiveness for investors and employers," emphasizes Dr. Christian Steinborn, CEO of Gavitec AG – mobile digit, a NeoMedia Technologies company.

Gavitec Powers Raffle For German Soccer League

21 soccer stadiums – 6 vehicles. This is the recipe for success for the advertising and creative agency Zum goldenen Hirschen. The goal is to attract soccer fans to visit the 62nd International Motor Show (IAA) in Frankfort, Germany. Together with Gavitec AG – mobile digit, a NeoMedia Technologies company, the agency created the concept for this innovative and well-promoted raffle. Gavitec is a leader in technology provisioning for code-reading systems and software for mobile applications.

In each of the 21 stadiums of the 1st and 2nd soccer league, 5000 car keys have been attached at random underneath the visitor seats. The raffle has been advertised through video trailers, information flyers, promotion teams, as well as the stadium speaker. Six of the keys match to six winning cars. Upon the keys is a barcode, developed by NeoMedia’s Gavitec, which will be read at the IAA through Gavitec scanners. If the scanner accepts the barcode as a winning code, the owner of the key wins one of the six cars that are waiting for their new owner directly at the IAA.

Dr. Christian Steinborn, CEO of NeoMedia’s Gavitec AG – mobile digit, is enthusiastic about the marketing cooperation: "This project proves that mobile marketing is on the rise. Our flexible technology, in combination with such a great raffle, will certainly surprise soccer fans and bring them to visit the IAA." Hans H. Langguth, head of the campaigning unit of the agency Zum goldenen Hirschen is very pleased about the successful cooperation within this project. ”With Neomedia’s Gavitec AG – mobile digit we have found the ideal partner for such an innovative marketing concept. The Gavitec technology has presented our client and us a completely new kind of marketing solution. Now we are interested in the response of the German soccer fans!"

WallSt.net Interview With CEO William Hoffman

William J. Hoffman, Chief Executive Officer of NeoMedia Technologies was featured in an exclusive interview with WallSt.net.

The interview covered topics including NeoMedia Technologies' market potential, growth initiatives, competitive edge, recent news, and milestones for which investors should watch for over the new few months.

NeoMedia Technologies is the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

To listen to the WallSt.net interview with NeoMedia's CEO William Hoffman, please click here.

NeoMedia Increases Sales of Mobile Scanners

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today the deployment of Gavitec's EXIO mobile phone scanners at concerts around Europe.

Fans and concert goers purchase electronic tickets over the internet and instantly receive a text message containing a two dimensional code (Data Matrix or QR) on their mobile phone. The code can easily be scanned at the concert's point of entry by mobile scanners for immediate event access. In doing so, NeoMedia demonstrates the use of optically processed mobile codes for real-world financial transactions.

Mobile scanners are currently installed at various concerts in Germany, the PinkPop Festival in the Netherlands, the Christina Stürmer's concert in Austria, and the Dutch singer Guus Meeuwis concert. Attendees who utilize mobile phone ticketing have increased at each new event and have discovered the benefits of paperless mobile ticketing, thanks to NeoMedia's technology. The innovation of mobile ticketing combined with 2D barcodes continues to gain broad consumer acceptance. In the future, mobile ticketing will be a standard ticketing method at multiple large scale events around Europe and at international venues. Why? Because nothing is easier!

"The future belongs to mobile ticketing and other financial transactions using NeoMedia's technology," stated the CEO of Gavitec AG -- mobile digit and subsidiary of NeoMedia Technologies, Dr. Christian Steinborn. "The application of NeoMedia's technology at concerts in Germany, Austria and in the Netherlands was a great success. For us, our clients, and concert goers; mobile ticketing means eliminating printed admission tickets (which can be lost) and no queues in front of the cash desk. Instead, mobile ticketing allows for easy, quick, and smooth handling."

Dr. Steinborn continued, "Through the network operators, event managers and ticket shops can benefit from mobile ticketing to generate higher sales through data transmission of mobile tickets, winning additional clients by introducing innovative ways of distribution, and creating a personalized database with client information and reliable access control."

Warner Music Powers CD Launch With qode®

Tuesday July 31st marked the long awaited and highly anticipated CD release by Don and Drew on the Warner Music label in Singapore.

The single, "Bouncy Bouncy Smack Smack" has been #1, and at the top of the Singapore music charts for the past seven weeks. The catchy hip-hop infused club favorite exploded overnight and has been burning up the radio airwaves ever since.

Within each CD case will be a special qode® insert inviting users to download the application onto there cell phone and click on the 2D code to connect to the mobile web and download free exclusive content, such as wallpapers, pictures, and music clips.

NeoMedia Technologies' strategic partner Avanzare Solutions is responsible for the qode implementation, in conjunction with MediaCorp and Warner Music Singapore. Avanzare, a Singapore-based company providing telecommunications, network products, and services including design, consultancy, installation, and maintenance services to business customers in Asia, is providing a platform for NeoMedia's optically initiated mobile code reading technology.

NeoMedia's Gavitec Partners With Clear Channel

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia's new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany's largest supplier of out-of-home media, and AWK, UK's outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates a myriad of uses for its optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia's new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phones. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England's leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.

Clear Channel's application relies on NeoMedia's cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.

"NeoMedia's code-reader technology turns mobile phones into multi-functional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content," explains Mario Joußen, CTO of Gavitec AG - mobile digit, a subsidiary of NeoMedia Technologies, Inc. "Wherever small codes can be applied, users of camera phones can -- instantly -- receive content without difficulty."

Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.

Mobile Codes Consortium (MC2) Presentation

The goal of The Mobile Codes Consortium (MC2) is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.

Nokia, KPN, & O2 Join Mobile Codes Consortium

Pressure Mounts for Industry Standards as Telecom Giants Join the Mobile Codes Consortium.

Telecom industry leaders Nokia, KPN and Telefónica O2 Europe have joined the Mobile Codes Consortium (MC2) – a cross-company group setup to promote unified standards in camera cell-phone barcode reading technology. They join the original founding members Gavitec, Hewlett-Packard, NeoMedia Technologies and Publicis Groupe, to form MC2’s steering group, which will be responsible for guiding the new organization.

MC2’s aim is to accelerate the adoption of code-reading technologies that will enable users of mobile camera-phones pointed at a printed or displayed 2D barcode, to activate the phone to connect to a particular web-page, download coupons or other digital files, make a phone call or send a text message at the click of a button. Based on the widespread adoption of this technology in Japan and the growing popularity of camera-phones, the MC2 believes that this will have many important applications for both the marketing and public communications industries.

"KPN is constantly exploring new innovative services for its customers and considers 2D barcodes to be an important breakthrough development, offering consumers considerable advantages while also generating interesting business opportunities for participating companies", said Marcel Annaka, Business Incubator of KPN.

“This technology could make traditional advertising as interactive as the internet, both in terms of helping customers go straight to offers, and in terms of helping marketing agencies measure which ads are generating what levels of response,” said Thomas Curwen, Planning Director at Publicis.

“The standards for wireless technology in Asia far exceed those in Europe and America. A unified consortium is the first step to worldwide advancement and NeoMedia is committed to such a partnership,” said Chas Fritz, CEO of NeoMedia Technologies.

And Tim Kindberg, a senior researcher from HP Labs, who has been working with mobile code technologies, said: “MC2 believes that standards or recommendations are necessary to make the technology as popular and useful in the Europe and the US as it already is in Japan and South Korea, where market dominant companies set the
standards.”

Kindberg added: “If, on the other hand, the new technology is allowed to develop without standards, it will result in gradual fragmentation, with readers and barcodes not working consistently together. This could prevent the widespread adoption of the technology by both the public and the marketing industry and may confuse customers.”

The newly created steering group will now focus on the best approach to enable MC2 to press for widely accepted industry standards. In the first instance, this will mean guiding it until it can join an existing mobile industry body, where the group will be better able to meet its objectives of recommending business models, technology standards, and methods of making mobile code technology useful to the public and to the marketing industry.

Source: Mobile Codes Consortium