NeoMedia QR Code Campaign For Opel Astra

General Motors has kicked off an innovative QR code campaign with NeoMedia for it's 2010 Opel Astra which is currently running in several Austrian magazines.

Readers of the magazines are encouraged to text "ASRTA" to an SMS short code which will link them to the NeoReader download site.

From there, readers can scan the QR code and instantly connect to rich mobile content. Visitors of the mobile website can fill out the necessary information to schedule a test drive.

Through NeoMedia, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.