Sony Ericsson Preloads NeoReader On Xperia

Sony Ericsson brings the NeoReader to the Xperia™ platform by preloading the barcode scanning application on both the X10 mini and X10 mini pro.

Sony Ericsson announced at this week's Mobile World Congress the Xperia™ X10 mini and X10 mini pro, compact versions of Xperia™ X10, which will deliver powerful and application packed mobile phones to the industry.

By introducing mobile phones that are both compact and clever, Sony Ericsson is challenging the norm and defining a brand new offering that combines high specification features with a version of Sony Ericsson’s powerful UX platform specifically designed for smaller devices.

"There has been an enormous buzz around Xperia™ X10 so it is really exciting to be already unveiling compact versions of this powerful proposition." Said Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson. "With the X10 mini and X10 mini pro we have pushed the boundaries of what is possible with smaller devices and are giving consumers exactly what they want; two high performance mobile phones with a fully customizable user experience platform and a stunning ultra-compact design."

Last month, NeoMedia Technologies, the global leader in mobile barcode scanning solutions, announced that Sony Ericsson had selected NeoMedia as its strategic 2D barcode partner.

"Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia’s strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables," stated Robert Westin, Business Development Manager, with Sony Ericsson.

Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is ready for 2D barcodes – retailers and brands are already experimenting with them, and the technology has long been validated. The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers."

NeoReader is the premier universal barcode scanning application and has set the standard for all other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.