Derivative Suit Filed Against Yorkville Advisors

After years of alleged stock manipulation and legally questionable dilutive practices via "Death Spiral Financing", the NeoMedia shareholders finally had enough.

One courageous shareholder, with the support of the investment community, took action by seeking legal council, which resulted in a letter sent to NeoMedia's Management and Board of Directors on January 27, 2010.

The letter demanded that NeoMedia bring suit against their principle investor and majority debt holder Yorkville Advisors within 60 days in order to recover short-swing profits earned in connection with unreported purchases and sales of NeoMedia's equity securities, pursuant to Section 16(b) of the Securities Exchange Act of 1934.

Yorkville was, and continues to be, a statutory insider of the company by virtue of its beneficially owning more than 10% of NeoMedia's common stock. As a statutory insider, Yorkville continues to be subject to the short-swing trading provisions of Section 16(b).

After 60 days passed with no response from NeoMedia, a Derivative Suit was filed last week by a shareholder on behalf of NeoMedia in order to recover the short-swing profits unlawfully made by Yorkville Advisors. The complaint demands Yorkville "disgorge" (pay directly to NeoMedia) all profits made by Yorkville in NeoMedia stock since 2004.

It is important to note that, since this is a derivative suit, NeoMedia is named as a defendant. The company on behalf of which the complaint is brought is always named as a "nominal defendant". But NeoMedia is not a "real" defendant, they are actually the real plaintiff.

Yorkville now has 21 days after being served with this summons to file an answer to the complaint, or a motion under rule 12 of the Federal Rules of Civil Procedure. Failure to respond will result in a default judgment, which will be entered against Yorkville for the relief demanded in the complaint.

When asked for comment, NeoMedia's CEO Iain McCready, NeoMedia's Board of Directors and Yorkville Advisors all declined to comment.

However Cynthia Artin, Managing Director at Auster Capital Partners, which shares an office suite with Yorkville in Jersey City was quick to counter, "This isn’t going to hold up in court."

Since the filing of the derivative suit last week, current and former NeoMedia employees (which have requested anonymity) have stepped forward offering their support with regards to the complaint.

As the author of this blog and a NeoMedia shareholder since 2006, I personally encourage Iain McCready to prove he is a man of honor & integrity by stepping up to the plate and publicly endorsing this derivative suit against Yorkville. Not only does he owe it to himself, but he owes it to all the shareholders who have stuck by and supported NeoMedia over the years.

NeoMedia QR Code Campaign For Opel Astra

General Motors has kicked off an innovative QR code campaign with NeoMedia for it's 2010 Opel Astra which is currently running in several Austrian magazines.

Readers of the magazines are encouraged to text "ASRTA" to an SMS short code which will link them to the NeoReader download site.

From there, readers can scan the QR code and instantly connect to rich mobile content. Visitors of the mobile website can fill out the necessary information to schedule a test drive.

Through NeoMedia, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.

Neustar & Visa Check Your Balance Contest

VISA "Check Your Balance" Contest at GSMA Mobile World Congress.

Visa, NeoMedia, and Neustar have joined forces to launch a promotional contest targeted to more than 30,000 attendees at Mobile World Congress in Barcelona during the week of February 15 to the 18.

The contest is targeted to a savvy crowd of telecommunications and mobile marketing professionals to illustrate how easy, simple, and fast barcodes can make financial transactions.

Anyone with a camera phone can scan a barcode on the back of a gift card, for example, that would allow them to check the balance of their card. The contest allows a user to quickly scan a barcode on a faux Visa card that links to a WAP entry form. This contest in itself illustrates the point that a person no longer has to type a long difficult string of characters to get to a web site or a WAP page.

Event attendees receive a mock Visa Gift Card at registration check-in. The card is printed with instructions on how to enter the contest. First, they need to download a free barcode reader application using your mobile browse. Once they have downloaded the barcode reader, they'll just scan the barcode on the back of the card using their mobile phone. To enter the contest, they must enter their mobile phone number and answer the question: "Where will you 'go' with VISA"?. Every 30 minutes a winner of a 50 euro Visa gift card will be selected based on the most creative answer. The winners will be notified by text message and will need to come to the Neustar booth to redeem their prize. Attendees may enter the contest once a day throughout the Mobile World Congress event.

"Establishing standards for the interoperability of barcode technology across global networks is a critical step in making large scale mobile services, like mobile offers, a reality," said Prakash Hariramani, senior business leader at Visa Inc. "As we work to integrate Visa and Neustar technology, this is but one example of the many mobile services we plan to deliver to financial institutions, merchants, consumers and network operators."

The campaign creates a compelling interaction with the Visa brand and quick gratification for the consumer, and illustrates how barcodes can make transactions simple and fast for consumers.

Neustar Announces Mobile Code Interoperability

Live 2D Barcode Demonstrations at Mobile World Congress Illustrate Financial, Eco-Friendly and Charitable Applications.

At this week's GSMA Mobile World Congress, Neustar, a provider of innovative solutions and directory services enabling trusted communications across networks, applications, and enterprises around the world, announced the debut of its Mobile Barcode Clearinghouse Services. The services will help expand the reach and targeting capabilities of advertisers and enterprises using 2D Barcodes, drive adoption among consumers, and enable interoperability among mobile operators, ad agencies, and application providers.

The clearinghouse is an important component of Neustar's mobile internet solutions strategy, which bridges network operators and enterprises and simplifies their delivery of value to customers. Several of these services have already seen uptake among leading mobile operators.

Neustar's barcode clearinghouse solution provides a method for companies that produce and distribute barcode readers to interoperate with other companies who create barcode campaigns. This cooperation helps establish barcode adoption, which is essential for brands and advertisers to deploy this new mobile marketing medium. A centralized, trusted clearinghouse empowers a scalable, competitive and innovative marketplace, and at the same time ensures that any participating campaign enhances the overall ecosystem and educates consumers. This coordinated approach allows each of the participants to benefit from the efforts of the others, including participation from barcode leaders NeoMedia, 3GVision, Mobile Data Systems, and Mobile Discovery, who are using the Neustar clearinghouse. The clearinghouse is open to other industry players who wish to benefit from the mass market and scale that can be achieved through an open, interoperable approach.

"With our Mobile Barcode Clearinghouse, Neustar can provide both campaign managers and Mobile Network Operators with a rich new approach to accessing mobilized content and services," said Diane Strahan, vice president at Neustar. "Barcodes offer direct response accountability through measurable ROI and enable advertisers to adjust their content based on near real time tracking of each campaign's performance. For consumers, barcodes offer an exciting 'shortcut' to accessing rich content, helpful information and m-commerce."

"Neustar's initiatives and support of interoperability services are a benefit to the mobile industry at large," said Jon Paisner, senior analyst at Yankee Group. 'As we have seen with common short codes and text messaging, ease of use and access across global networks is critical for mass market adoption. Neustar's technology provides marketers and content providers with a way to link physical media directly to mobile content."

Demonstrating its commitment to digital innovation and commerce even further, Neustar is collaborating with Visa at Mobile World Congress 2010 in Barcelona (February 15-18) to showcase the power of 2D barcodes. Using their camera phones, Mobile World Congress attendees will download a barcode reader application from getreader.com using a mobile browser. As part of their Welcome Packets, attendees will receive a faux Visa gift card, and will be invited to scan the 2D barcode on the back each day to enter the "Check Your Balance" contest.

"Establishing standards for the interoperability of barcode technology across global networks is a critical step in making large scale mobile services, like mobile offers, a reality," said Prakash Hariramani, senior business leader at Visa Inc. "As we work to integrate Visa and Neustar technology, this is but one example of the many mobile services we plan to deliver to financial institutions, merchants, consumers and network operators."

Brands and operators interested in exploring the possible applications of 2D Barcodes are invited to participate in Neustar's upcoming commercial pilot program; more details are available at gomocode.com or from barcodes@neustar.biz

Sony Ericsson Preloads NeoReader On Xperia

Sony Ericsson brings the NeoReader to the Xperia™ platform by preloading the barcode scanning application on both the X10 mini and X10 mini pro.

Sony Ericsson announced at this week's Mobile World Congress the Xperia™ X10 mini and X10 mini pro, compact versions of Xperia™ X10, which will deliver powerful and application packed mobile phones to the industry.

By introducing mobile phones that are both compact and clever, Sony Ericsson is challenging the norm and defining a brand new offering that combines high specification features with a version of Sony Ericsson’s powerful UX platform specifically designed for smaller devices.

"There has been an enormous buzz around Xperia™ X10 so it is really exciting to be already unveiling compact versions of this powerful proposition." Said Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson. "With the X10 mini and X10 mini pro we have pushed the boundaries of what is possible with smaller devices and are giving consumers exactly what they want; two high performance mobile phones with a fully customizable user experience platform and a stunning ultra-compact design."

Last month, NeoMedia Technologies, the global leader in mobile barcode scanning solutions, announced that Sony Ericsson had selected NeoMedia as its strategic 2D barcode partner.

"Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia’s strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables," stated Robert Westin, Business Development Manager, with Sony Ericsson.

Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is ready for 2D barcodes – retailers and brands are already experimenting with them, and the technology has long been validated. The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers."

NeoReader is the premier universal barcode scanning application and has set the standard for all other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.

NeoMedia M-giving For Haiti At Mobile Congress

Mobile World Congress will witness the dawn of a new era of M-giving: innovative mobile barcode application allows delegates to give "simply" using Neustar's mobile barcode ecosystem.

Paris, France, Atlanta, Georgia, St. Petersberg, Florida and Geneva, Switzerland, In what is believed to be the world’s first M-giving campaign powered by 2D barcode technology, delegates at this week’s Mobile World Congress in Barcelona will be able to donate money to Haitian relief efforts by simply snapping a barcode with their mobile phones.

The campaign will provide citizens of the earthquake-devastated island with humanitarian relief information through radio such as accessibility to clean drinking water, food, health care and housing.

Haitians who otherwise would have limited access to life-changing information as part of campaign supported Internews relief effort.

Internews is an international not-for-profit media development organization whose mission is to empower local media worldwide to give people the news and information they need, the ability to connect, and the means to make their voices heard.

UNOCHA, the United Nations Humanitarian coordinator in Haiti, delegated authority to Internews to coordinate all international efforts to support these essential, on-the-ground communications efforts.

How does the campaign work?

MWC delegates will see a special mobile barcode located on posters at the show; displayed in the halls, at stands and on the lapels of all GSMA staff. Delegates simply need to scan the 2D barcode using their smart-phones, and technology provider NeoMedia will donate $1 to Internews to fund the radio program in Creole ""Enfomasyon nou dwe konnen" – News You Can Use".

Touted as "Everybody Wins," the campaign will also award a $500 US prize to a delegate each day based on a question about the future of m-giving. The best answer will be selected at the close of each day, and the winner will be sent a text message about where to pick up their gift card.

"We are thrilled by this opportunity to support the people of Haiti in their struggle for recovery after the recent earthquake. The mobile industry’s engagement in this campaign brings attention to this striking reality: Information saves lives and even a small donation can make a huge difference", said Mark Harvey, spokesperson and Development director for Paris, France based Internews in Europe.

"We never know where a catastrophic event will occur," said NeoMedia's CEO Iain McCready. "Our team is so pleased to make it possible to raise thousands of dollars to produce hours of quality radio programming, immediately improving the quality of life of the Haitian victims and helping them in the reconstruction process. It’s inspiring to see the world coming together in new ways to help fellow human beings particularly during times of crisis."

Unity Mobile, based in Florida, created the mobile campaign using NeoMedia’s mobile barcode scanning application, NeoReader and NeoSphere campaign manager (which is supported by Neustar’s global clearinghouse). "It is so encouraging to see people giving with 2D campaigns,” said the woman behind this concept for NeoMedia and Internews, Simone Schidlkofer, founder of Cause2Connect, a Geneva, Switzerland based strategy firm that brings together for-profit and non-profit organizations in the mobile technology world. “We’ve made it even easier to give – with a simple scan by a camera phone."

Within the first ten days following the earthquake in Haiti, Americans used their mobile phones to pledge over $30 million for Haitian relief efforts via text message, according to figures released by the Mobile Giving Foundation. According to the PEW Foundation, 14% of all donations to Haiti relief efforts were made by text message.

In the case of the Internews campaign, corporate sponsor NeoMedia is making the donation based on the number of successful scans.

"In the future, we will be developing applications where people can donate individually," Schmidlkofer said. "Our goal is to make it increasingly easy for people to respond to a crisis, with a simple see – scan – donate process, as millions of small donations can add up to significant funding from around the world quickly, simply and efficiently. In the very near future, a person anywhere in the world will be able to scan a 2D barcode and donate to help a fellow human anywhere in the world. It’s a new way to rally support using our mobile phones and networks from wherever we live."

NeoMedia & Neustar Expand Patent Licensing

NeoMedia and Neustar announced last month that they have expanded their agreement to license NeoMedia’s patented technologies beyond the US into Mexico.

On October 6, 2009, the companies announced that they were working together to provide a “one stop shop” for consumer brands to simply and affordably use the barcode ecosystem to deliver new applications, services and compelling content to mobile consumers.

The addition of Neustar’s central registry and clearinghouse services to NeoMedia’s patented barcode ecosystem technology means that brands can now implement interoperable barcode campaigns for consumers who use any barcode scanner participating in this ecosystem regardless of the mobile service provider. The Neustar/NeoMedia collaboration enables brands to offer more targeted and dynamic communication options to mobile consumers, beyond simply taking them to the company’s website or to special micro-sites developed for specific campaigns.

"With the rapid growth of mobile Internet use in Mexico, and innovation among operators and mobile marketing agencies and the brands they serve, we are excited to bring this reliable solution to this important region," said Diane Strahan, Vice President of Mobile Services at Neustar.

Mexico remains one of the most attractive communications markets in Latin America, according to Pyramid Research. By year-end 2008, it was the second-largest market in the region at $27.1 billion, noted Cesar Jimenez, Senior Analyst at Pyramid Research. "Over the next five years, Pyramid Research expects Mexico's total market revenue to reach $29.9 billion, with mobile services revenue to account for 61 percent of the total market."

"We’ve enjoyed working with the team at Neustar to develop a reliable and scalable barcode ecosystem with all players in the market,” said Iain McCready, CEO, NeoMedia. “Mexico is an exciting market, and we look forward to enabling the mobile operators to create new revenue streams, and enabling mobile marketing firms and their brand clients to attract and serve customers using their camera equipped mobile devices for comparison shopping, to download coupons and special deals, and to take advantage of digital ticketing and other creative applications."

NeoMedia Extends Iain McCready's Contract

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, filed a Form 8-K with the U.S. Securities and Exchange Commission last month, disclosing that it has extended the employment agreement with its Chief Executive Officer, Iain A. McCready for two years. The amended agreement will expire on May 29, 2012.

Iain McCready, who joined the company as its Chief Executive Officer in spring of 2008, has over two decades experience successfully building both software applications and telecommunications technology companies, will continue to lead NeoMedia as the market for mobile barcode solutions continues to evolve.

"I am proud of what we have accomplished in possibly the most challenging global economic climate in our time, and am committed to supporting our talented team, to seeing our many initiatives through, and to communicating with our shareholders and the general market our progress in this new year and beyond."

Prior to joining NeoMedia, Iain McCready was the CEO of Mobiqa, where he led the business from a start-up to the world leader in mobile ticketing and couponing solutions based on the creation, optimization, delivery and redemption of barcodes to mobile phones.

NeoReader Now Available on Android Platform

2010: The Year 2D Barcodes Breakthrough - NeoReader now available on Android platform.

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, is making its barcode scanning application - NeoReader® - available on all camera-equipped Android smartphones. The NeoReader will transform any Android handset into a barcode scanner providing instant access to mobile content by clicking on 2D barcodes.

By the end of last year (2009) there were approximately 18 separate models of Android handsets available worldwide, and by 2012 Gartner anticipates that Android will become the world's second most popular smartphone platform, second only to Symbian (Nokia OS) enabled handsets. At last count there were in excess of 20,000 apps available for the Android showing that it is steadily giving Apple's App Store a run for its money.

Iain McCready, CEO of NeoMedia, commented: "Bringing the NeoReader to the high growth Android platform brings us ever closer to mass market adoption of 2D barcodes. Android's commitment to the OHA (Open Handset Alliance) matches NeoMedia's own objective of achieving open standards in order to drive rapid market growth and consumer adoption. With the ubiquity of the mobile web and the plethora of emergent mobile technology applications, there has never been a better time to get involved in this exciting marketplace."

The NeoReader is a universal barcode scanning application and has set the standard for other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.

Enter get.neoreader.com into your mobile browser and the Android version will automatically download to compatible handsets. Coming soon to the Android Market.

Sony Ericsson Preloads NeoReader

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, announced that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner.

Sony Ericsson will begin shipping phones pre-loaded with NeoMedia’s NeoReader barcode scanning application globally in the 1st half of 2010. The NeoReader will be pre-installed across all Sony Ericsson platforms.

"Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia’s strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables," stated Robert Westin, Business Development Manager, with Sony Ericsson.

Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is ready for 2D barcodes – retailers and brands are already experimenting with them, and the technology has long been validated. The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers."

McCready continued, "NeoMedia’s vision has been to create an open and interoperable 2D barcode ecosystem which would provide a consistent and reliable consumer experience worldwide. This agreement with Sony Ericsson is another important step towards making this vision a reality and is part of NeoMedia’s ongoing strategy to accelerate adoption through relationships with manufacturers, operators and brands alike."

The NeoReader transforms camera phones into mobile barcode scanners which provide easy access to mobile content via 2D barcodes. The simple “one click” action makes the mobile internet much more accessible for mobile users. By scanning 2D barcodes via the phone’s camera, users avoid typing in long URLs and navigating cumbersome mobile menus.

The NeoReader is a universal barcode scanning application and has set the standard for other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.

Scanbuy Licenses NeoMedia's Patents

NeoMedia Technologies and Scanbuy, leaders in mobile barcode technology, recently announced they have settled all pending litigation between the companies and have granted non-exclusive patent licenses to each other.

NeoMedia and Scanbuy have agreed to terminate all pending litigation brought by NeoMedia against Scanbuy in 2004, and by Scanbuy and Marshall Feature Recognition against NeoMedia in 2008.

In addition, NeoMedia has granted Scanbuy a 10 year royalty bearing, non-exclusive license to a portion of its patent portfolio in the U.S. In turn, Scanbuy has granted NeoMedia a fully paid, irrevocable, non-exclusive license of Scanbuy patents and a fully paid, non-exclusive sub-license to all of the patents licensed by MFR to Scanbuy within the U.S.

This agreement will enable consumer brands, advertising agencies and mobile operators to confidently engage with either company to implement mobile barcode solutions in the U.S. The technology has enormous potential to become a viable and widely adopted communication channel.

"The agreement between NeoMedia and Scanbuy removes the final roadblock to rapid commercialization of mobile barcodes in the US,” commented Iain McCready, Chief Executive Officer of NeoMedia. “We are literally dropping the green flag for brands, retailers and mobile operators to join the race towards mobile barcodes becoming a fixture in every consumer’s daily routine."

"We are pleased that Scanbuy has reached a fair agreement with NeoMedia, and look forward to working with our partners to build a vibrant business in the United States," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Both companies have invested a great deal in our intellectual property and we will continue to bring these solutions to leading marketers, wireless operators, and handset manufacturers around the world."

NeoMedia Wins Latin American With Telefonica

Bems, the leading Spanish provider of mobile solutions based on 2D barcodes, has partnered with US-based industry leader NeoMedia Technologies to distribute 2D barcode solutions throughout Latin America.

Earlier today, Bems announced it had been chosen by Telefónica International as its exclusive partner to develop a 2D barcode business in Latin America for the next 4 years.

Bems has chosen NeoMedia as their primary technology and platform vendor for mobile barcode reading and campaign management, with a key focus on the brand marketing and advertising sectors. In addition, Bems will promote NeoMedia hardware solutions related to ticketing and couponing. As a key part of this platform, NeoReader will be the preferred barcode reader for pre-installation on handsets and all code transactions will be routed through the NeoMedia infrastructure. The solution will be distributed to markets including Argentina, Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Venezuela and Uruguay.

This initiative to promote 2D barcode technology is part of a wider strategic plan for the operators to introduce cutting edge tools for mobile to the Latin-American market. Operators will leverage the expertise the Bems/NeoMedia partnership provides in areas such as technology, marketing, R+D and an extensive sales force to enable the widespread adoption of this technology.

"The alliance with NeoMedia represents an important step towards delivering the best technology to Bems and providing an advantaged position in the implementation of the agreements with Telefónica for the Latin-American market," commented Javier Mañas, Chairman of Bems.

Based in Madrid, Spain, Bems is known as the go-to company for 2D barcodes and has developed solutions for a wide range of brands, distributors, intermediaries, public and private institutions, retailers and media groups. It has worked with some of the world’s most influential organizations - from Warner Brothers to Yell and Bacardi. Bems strives to unite best of breed technology with creativity to achieve the best results for its clients.

NeoMedia Technologies, based in Atlanta, Georgia is the global leader in mobile barcode scanning solutions. NeoMedia’s technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.

"As we’ve consistently maintained, commercialization of barcodes calls for an open and interoperable market that can provide the scale needed for brands and advertisers to exploit the benefits of the mobile marketplace. We feel that our work with Bems and gaining entry to the Latin American market is yet another step closer to global adoption of this powerful technology," commented Iain McCready, CEO of NeoMedia.

The 2D barcode market is increasingly gathering momentum as its potential as both a valuable marketing tool and the ideal way of delivering services via the mobile web are being realized.

Bems and NeoMedia will implement the interoperable standard of 2D barcodes based on the recommendations of the GSM Association, guaranteeing compatibility with other global operators, not only in Latin America, but also throughout the rest of the world.

To succeed with this new "2D barcode Ecosystem," the active participation of all industry players from operators and manufacturers of mobile devices to developers and mobile marketers is needed. Bems will aim to create models of collaboration with all of them and to generate the scale that is needed for the space to develop to its full potential.

It is expected that operators in Latin America signaling their commitment to an open operating environment via this initiative will lead the way to unifying the marketplace and encourage other operators and brands to invest in mobile barcoding as a marketing channel.

Neustar Becomes NeoMedia's Licensing Agent

Neustar recently announced a landmark agreement with NeoMedia Technologies to have Neustar act as the exclusive patent licensing agent in the US for NeoMedia’s intellectual property for two-dimensional (2D) barcodes. The agreement creates a “one stop shop” for consumer brands to simply and affordably use barcodes to deliver exciting new applications, services and compelling content to mobile consumers.

The addition of Neustar’s central registry services to NeoMedia’s patented barcode technology also means that brands now will be able to offer barcode marketing to consumers regardless of which mobile service provider or barcode reading software a consumer’s mobile device uses. The Neustar/NeoMedia collaboration enables brands to offer more targeted and dynamic communication options to mobile consumers, beyond simply taking them to a general website.

"Neustar is committed to establishing an open, consistent, and easy opportunity for brands to deploy 2D barcodes that reach the widest audience possible,” said Diane Strahan, Vice President of Mobile Services at Neustar. “This licensing agreement, combined with Neustar’s interoperable 2D barcode pilot launched in March, provides the advertising and mobile operator community confidence for a more rapid commercialization of mobile barcodes."

"Customers and the advertising community can now easily secure a clear and predictable path to licensing and implementing NeoMedia’s patented barcode technology,” said Iain McCready, CEO of NeoMedia. “Advertisers have been waiting for a reliable and scalable barcode system, and with this agreement, mobile barcode technology can now fulfill its promise of turning mobile devices into ‘point-of-sale’ catalysts for mobile commerce."

Klambt Media Group Selects NeoMedia

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, and philipp, an Austrian-based mobile solutions and services company, were selected by Klambt Media Group, to provide 2D barcode services for a contest launched last month in Germany's The Star, Style and In magazines.

Readers were encouraged to text NEO via SMS, which linked them to the NeoReader download site. Once the NeoReader code scanning software was installed on their device, readers can scan the Data Matrix code, which connected them to mobile content and entered them into a raffle.

MIT Technology Review Selects NeoReader

Technology Review, a magazine published and owned by the Massachusetts Institute of Technology, has selected NeoMedia's NeoReader as the preferred QR code reading application for their recently launched mobile code initiative.

Quick-response, or QR, codes are two-dimensional barcodes that provide an easy way to access the Mobile Web. Simply download the NeoReader to a web-enabled phone, snap a picture of one of the QR codes found in Technology Review with the phone’s camera, and you’ll automatically be transported to the relevant page within Technology Review.

To obtain your free QR-code reader, visit NeoReader.com or download it from the iPhone App Store. The NeoReader is also available for the Blackberry and many other web enabled mobile phones.

Look for QR codes in the current and upcoming issues of Technology Review!

Dornbirner Selects NeoMedia For Herbstmesse

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, and philipp, an Austrian-based mobile solutions and services company, have been selected by Dornbirner Messe, to provide 2D barcode services for the Fall exhibition Herbstmesse, which will take place September 9th - 13th in Dornbirn, Austria.

Trade fair organizer, Dornbirner Messe used 2D codes from NeoMedia in their Spring promotion campaigns for Frühjahrsmesse. Due to the success of the Spring promotions, Dornbirner Messe has once again selected NeoMedia for their Fall campaign.

Visitors at the Fall exhibition can text MESSE via SMS, which will link them to the NeoReader download site. Once the NeoReader code scanning software was installed on their device, visitors can scan the Data Matrix code, which will connect them to mobile content.

Mobile Tag Licenses NeoMedia's Patents

NeoMedia Technologies and Mobile Tag, leaders in mobile barcode technology, announced a non-exclusive patent licensing agreement for machine readable mobile codes under NeoMedia’s patent portfolio. This is the first contract to be announced under NeoMedia’s recently launched licensing program.

NeoMedia’s objective is to create an open and interoperable 2D barcoding ecosystem which will create lucrative and compelling opportunities for all participants, including brands, advertising agencies and mobile operators. By licensing its technology, NeoMedia aims to foster innovation and competition to create exciting new applications and services that will appeal to consumers. This activity will unlock the potential of mobile barcoding to become an integral part of consumers’ daily lives.

This licensing deal enables Mobile Tag to engage consumer brands, advertising agencies, mobile operators and the OEMs that supply them with NeoMedia’s officially licensed U.S. patents. As a charter licensee, Mobile Tag, Inc. recognizes NeoMedia’s contributions to the industry and efforts to establish real world interoperability in the mobile barcode market. Both companies participated in the NeuStar sponsored interoperability pilot program at CTIA in March 2009, and this commercial licensing agreement shifts the marketplace from trial to practical reality.

NeoMedia and Mobile Tag, Inc. are committed to establishing an open operating environment. Licensing arrangements like this are the foundation needed to unify the marketplace and create the scale needed for consumer brands to invest in mobile barcoding as a key advertising channel. Mobile Tag, Inc. is the first company licensed to operate under NeoMedia’s Intellectual Property for indirect mobile barcoding solutions.

“This deal is a critical milestone for the industry and we’re grateful that Mobile Tag, Inc. stepped forward to work with us. It affirms that the market has realized the importance of creating a legitimate, licensed and open environment for all and I believe it marks the tipping point for rapid commercialization of mobile barcodes in the U.S.,” commented Iain McCready, CEO of NeoMedia.

“Mobile Tag, Inc. recognizes the innovation and capability enabled by the art captured in NeoMedia’s IP,” stated William J. Hoffman, CEO of Mobile Tag, Inc. “We are pleased to license with NeoMedia and believe it will spur innovation and adaptation of this technology on par with the explosion witnessed by SMS services earlier in this decade. Mobile machine readable codes will be mainstream in the U.S. just as they are in Japan, France and Poland where they are found on nearly 210 million phones. It is time to get on with it!”

“Mobile Tag focuses on delivery of carrier-grade client software and transaction infrastructure,” continued Hoffman, “while insuring brands, businesses and consumers who use that technology are pleased with the experience.”

Hornbach Mobilizes With Prinovis & NeoMedia

Earlier this month, Prinovis announced it had entered into a strategic partnership with NeoMedia Technologies. The cooperation brought together technology leader NeoMedia and innovative print and publishing powerhouse Prinovis.

Based in Germany and the UK, Prinovis provides custom print and communication solutions tailored to their customer’s individual needs and requirements. By incorporating mobile barcoding from NeoMedia, Prinovis can help clients integrate customer touchpoints in a powerful new way.

Jürgen Freier, managing director of sales at Prinovis, this week announced, "The first user of our new mobile services is Hornbach Austria." According to Jürgen, "2D codes can be sent as mobile coupons via SMS to each customer's mobile phone and held over a scanner at the point of sale to be redeemed. The devices - the EXIO barcode scanners from NeoMedia Europe AG - have been placed in all eleven Austrian branches of Hornbach."

Hornbach is the European market leader in the field of Do-It-Yourself megastores with garden centers, and operates around 130 outlets in eight European countries. The company provides a comprehensive range of products at permanently low prices at its megastores across Europe.

"Mobile barcoding is breathing new life into print mediums and NeoMedia is proud to deliver this exciting capability to the marketplace. Prinovis is adding exceptional value to their customers by turning every printed piece they deliver into a measurable, interactive experience. What advertiser doesn’t want this capability?" states Iain McCready, CEO of NeoMedia.

"Mobile barcoding allows Prinovis customers to run smarter, more successful dialogue and loyalty oriented marketing programs. NeoMedia’s tools make executing barcode activities easy and intuitive. We are able to provide a lot of upside to our customers without a lot of additional effort," commented Thorsten Thiel CEO, from Prinovis.

Jürgen Freier added, "Prinovis is seeking partnerships in Germany and Switzerland for the new mobile services. England is also interested in the enterprise solution."

Prinovis & NeoMedia Form Strategic Partnership

NeoMedia Technologies has entered into a strategic partnership with Prinovis. The cooperation brings together technology leader NeoMedia and innovative print and publishing powerhouse Prinovis.

Mobile services add punch to print - Printed products become interactive thanks to 2D codes.

Prinovis now offers its customers a revolutionary linking of print, online and mobile: its new Mobile Solutions line of business adds interactivity to catalogs, magazines and ads, for innovative new marketing and communication campaigns.

The solutions were developed on the basis of 2D codes also known as Data Matrix or QR codes. These codes can now be sent to any mobile phone as mobile coupons, redeemable by the customer via a scanner at the POS. The content, timing and validity of a promotion can be continually updated as needed, and detailed reporting ensures total transparency throughout the campaign. Possible fields of application include special offers, attractive special promotions and shop openings, as well as targeted customer relationship management based on a CRM system. Another possible application is ‘mobile tagging’, where the camera feature of a mobile phone is used in conjunction with a 2D code for direct access to the mobile Web, where additional content can be presented, along with downloads, prize drawings and many more options.

The core benefit is clear: up-do-date, interactive printed products, along with one-to-one marketing without wastage. This allows Prinovis customers to run smarter, more successful marketing and communication promotions, combining the look-and-feel of printed advertising with the interactivity of mobile sites.

Prinovis was formed in 2005 from the merger of all German gravure-printing operations of the three companies Gruner + Jahr, Axel Springer and arvato. Prinovis offers its customers custom print and communication solutions, tailored to their individual needs and requirements.

Nokia Selects NeoReader For Star Trek QR Code

Nokia has selected NeoMedia's NeoReader as the preferred QR code reading application for their Star Trek mobile code campaign.

Star Trek fans are encouraged to point their phone's browser to get.neoreader.com which will link them to the NeoReader download site. Once the NeoReader code scanning software is installed on their device, fans can scan the QR code which will connect them to mobile content.

This marks the third mobile code promotion between Nokia and NeoMedia Technologies. Due to the overwhelming success of Nokia's past two campaigns with NeoMedia and IQ mobile, mobile code enthusiasts can expect more promotions like this now and into the future.