NeoReader Now Available on Android Platform

2010: The Year 2D Barcodes Breakthrough - NeoReader now available on Android platform.

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, is making its barcode scanning application - NeoReader® - available on all camera-equipped Android smartphones. The NeoReader will transform any Android handset into a barcode scanner providing instant access to mobile content by clicking on 2D barcodes.

By the end of last year (2009) there were approximately 18 separate models of Android handsets available worldwide, and by 2012 Gartner anticipates that Android will become the world's second most popular smartphone platform, second only to Symbian (Nokia OS) enabled handsets. At last count there were in excess of 20,000 apps available for the Android showing that it is steadily giving Apple's App Store a run for its money.

Iain McCready, CEO of NeoMedia, commented: "Bringing the NeoReader to the high growth Android platform brings us ever closer to mass market adoption of 2D barcodes. Android's commitment to the OHA (Open Handset Alliance) matches NeoMedia's own objective of achieving open standards in order to drive rapid market growth and consumer adoption. With the ubiquity of the mobile web and the plethora of emergent mobile technology applications, there has never been a better time to get involved in this exciting marketplace."

The NeoReader is a universal barcode scanning application and has set the standard for other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.

Enter get.neoreader.com into your mobile browser and the Android version will automatically download to compatible handsets. Coming soon to the Android Market.

Sony Ericsson Preloads NeoReader

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, announced that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner.

Sony Ericsson will begin shipping phones pre-loaded with NeoMedia’s NeoReader barcode scanning application globally in the 1st half of 2010. The NeoReader will be pre-installed across all Sony Ericsson platforms.

"Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia’s strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables," stated Robert Westin, Business Development Manager, with Sony Ericsson.

Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is ready for 2D barcodes – retailers and brands are already experimenting with them, and the technology has long been validated. The challenge is in creating a scalable pool of mobile users capable of scanning barcodes. This partnership with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box experience for consumers."

McCready continued, "NeoMedia’s vision has been to create an open and interoperable 2D barcode ecosystem which would provide a consistent and reliable consumer experience worldwide. This agreement with Sony Ericsson is another important step towards making this vision a reality and is part of NeoMedia’s ongoing strategy to accelerate adoption through relationships with manufacturers, operators and brands alike."

The NeoReader transforms camera phones into mobile barcode scanners which provide easy access to mobile content via 2D barcodes. The simple “one click” action makes the mobile internet much more accessible for mobile users. By scanning 2D barcodes via the phone’s camera, users avoid typing in long URLs and navigating cumbersome mobile menus.

The NeoReader is a universal barcode scanning application and has set the standard for other apps like Microsoft Tag, RedLaser & ShopSavvy to follow. The NeoReader reads all standard 1D and 2D barcode symbologies – QR, Data Matrix, Aztec, UPC and EAN – so users won’t need multiple barcode readers installed on their phone.

MIT Technology Review Selects NeoReader

Technology Review, a magazine published and owned by the Massachusetts Institute of Technology, has selected NeoMedia's NeoReader as the preferred QR code reading application for their recently launched mobile code initiative.

Quick-response, or QR, codes are two-dimensional barcodes that provide an easy way to access the Mobile Web. Simply download the NeoReader to a web-enabled phone, snap a picture of one of the QR codes found in Technology Review with the phone’s camera, and you’ll automatically be transported to the relevant page within Technology Review.

To obtain your free QR-code reader, visit NeoReader.com or download it from the iPhone App Store. The NeoReader is also available for the Blackberry and many other web enabled mobile phones.

Look for QR codes in the current and upcoming issues of Technology Review!

Nokia Selects NeoReader For Star Trek QR Code

Nokia has selected NeoMedia's NeoReader as the preferred QR code reading application for their Star Trek mobile code campaign.

Star Trek fans are encouraged to point their phone's browser to get.neoreader.com which will link them to the NeoReader download site. Once the NeoReader code scanning software is installed on their device, fans can scan the QR code which will connect them to mobile content.

This marks the third mobile code promotion between Nokia and NeoMedia Technologies. Due to the overwhelming success of Nokia's past two campaigns with NeoMedia and IQ mobile, mobile code enthusiasts can expect more promotions like this now and into the future.

Spektacle Selects NeoReader For QR Codes

Spektacle, a contemporary culture bi-monthly magazine, selected NeoMedia's NeoReader as the preferred QR code reading application for their spring 2009 edition.

Throughout the magazine, readers will be greeted by a series of QR codes that act as a turnstile to another world. Using the NeoReader iPhone application as a first class ticket, readers are encouraged to scan codes from page to page and connect to everything good Spektacle has to offer.

After finishing one article, simply move on to the next one and scan again to experience a new way of interactive reading.

NeoMedia Launches Innovative New Website

Click here to visit the new website

Pepsi Launches Major UK QR Code Initiative

Thirsty tech-savvy UK consumers will be able to access music, games and other entertainment from their mobile phones now that Pepsi has introduced QR codes to its drink packs.

PepsiCo and Britvic are rolling out 400 million packs with quick response (QR) codes across Pepsi, Diet Pepsi and Pepsi Max variants in the UK.

QR codes are two-dimensional barcodes that act as a conduit between print and web through the use of mobile phone camera technology.

With the help of a QR code reader, consumers can take a picture of the on-pack code, which will then direct them to great mobile entertainment courtesy of Pepsi via WAP. The QR codes will enable consumers to gain access to content, such as games, ringtones, wallpapers and more.

Chris Owen, Brand Manager for Pepsi at Britvic, said: “Yet again, Pepsi is at the forefront of consumer trends, providing great entertainment to people when and where they want it through their mobile phone. With the content being constantly updated, consumers will have more reason than ever to purchase Pepsi, to see what we’ve got to give them next. Pepsi has always led the way in providing consumers with entertainment. Now we’re using the newest technology to give people a kick in the right direction and really drive sales of the UK’s fastest growing cola in take-home grocery.”

Ahmed Abdel-Karim, Marketing Manager for Pepsi UK, said: “Pepsi is using QR codes to connect with, and engage consumers in a new and exciting way wherever they are. We're finding innovative ways to communicate with Pepsi drinkers and to reward their loyalty with entertaining and interesting content, ensuring Pepsi remains front of mind.”

Consumers can download the NeoReader to their iPhone, BlackBerry, or to their camera enabled cell phone in order to scan the 2D codes, which will direct them to a phone-friendly version of Pepsi's website.

The NeoReader is a free universal code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit.

NeoReader Available For Apple's iPhone

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for the iPhone and free to download from Apple's App Store. The NeoReader transforms the iPhone into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.

Available immediately for free download, iPhone users simply install the NeoReader barcode scanning application onto their iPhone via Apple's App Store, either over a cell network or using Wi-Fi. The application is also accessible via iTunes.

The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple "one click" access makes the mobile internet much more accessible for iPhone users -- by scanning 2D barcodes via the iPhone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.

The use cases for mobile barcodes are virtually endless, from advertising or editorial content (e.g. movie trailer, product coupon or video content to accompany a print article) to public service information (e.g. bus schedules or prescription drug information) and personal information (e.g. interactive business card). iPhone users can even promote themselves with mobile barcodes. By creating personal codes users can link their website to a business card, a t-shirt, a social networking profile or any other creative place a barcode can be printed.

"We are very exited the NeoReader for iPhone has been approved by Apple -- the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream," stated Iain McCready, CEO of NeoMedia Technologies. "We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to 'take control' of the content that reaches their iPhone -- they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."

The NeoReader is a universal barcode scanning application that reads all standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so iPhone users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, iPhone users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.

La Gazzetta Dello Sport Adopts QR Codes

La Gazzetta dello Sport, a popular Italian newspaper dedicated to the coverage of various sports, has launched a QR code initiative to make print interactive.

The newspaper, published on distinctive pink paper, sells over 400,000 copies daily, with an impressive readership in excess of three million.

Readers of the newspaper can now use their mobile phones to scan printed QR codes to access specialized mobile content, such as sports related video clips.

In order to scan QR codes, users can download the NeoReader, which is a free mobile code reading application.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoReader Now Supports 115 Handsets

NeoMedia Technologies and Gavitec AG - mobile digit, are pleased to announce they have expanded the number of supported mobile phones for their co-developed code-reading application – NeoReader – designed to turn a camera phone into a universal 1D and 2D barcode scanner providing one-click access to mobile content.

In addition to the already 100 supported devices, the NeoReader now supports 115 mobile handsets with the addition of the following 15 Motorola, Sony Ericsson, Nokia, and Samsung Smartphones:

Motorola:
V980, E1000

Sony Ericsson:
Z525a, K850i, K858c

Nokia:
6500 classic, 6500 slide, 5310 XpressMusic, 5610 XpressMusic,
6301, 6555, 7500 Prism, 7900 Prism

Samsung:
Z400v, Z140

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

WallSt.net Interview With CEO William Hoffman

William J. Hoffman, Chief Executive Officer of NeoMedia Technologies was featured in an exclusive interview with WallSt.net.

The interview covered topics including NeoMedia Technologies' market potential, growth initiatives, competitive edge, recent news, and milestones for which investors should watch for over the new few months.

NeoMedia Technologies is the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

To listen to the WallSt.net interview with NeoMedia's CEO William Hoffman, please click here.

NeoMedia's Gavitec Partners With Clear Channel

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia's new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany's largest supplier of out-of-home media, and AWK, UK's outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates a myriad of uses for its optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia's new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phones. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England's leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.

Clear Channel's application relies on NeoMedia's cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.

"NeoMedia's code-reader technology turns mobile phones into multi-functional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content," explains Mario Joußen, CTO of Gavitec AG - mobile digit, a subsidiary of NeoMedia Technologies, Inc. "Wherever small codes can be applied, users of camera phones can -- instantly -- receive content without difficulty."

Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.