MIT Technology Review Selects NeoReader

Technology Review, a magazine published and owned by the Massachusetts Institute of Technology, has selected NeoMedia's NeoReader as the preferred QR code reading application for their recently launched mobile code initiative.

Quick-response, or QR, codes are two-dimensional barcodes that provide an easy way to access the Mobile Web. Simply download the NeoReader to a web-enabled phone, snap a picture of one of the QR codes found in Technology Review with the phone’s camera, and you’ll automatically be transported to the relevant page within Technology Review.

To obtain your free QR-code reader, visit NeoReader.com or download it from the iPhone App Store. The NeoReader is also available for the Blackberry and many other web enabled mobile phones.

Look for QR codes in the current and upcoming issues of Technology Review!

AT&T & Papa John's Team Up With NeoMedia

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has teamed up with AT&T and Papa John's to launch a commercial trial in the US using 2D barcodes and mobile code reading software from NeoMedia.

Building on its continued online success, Papa John’s, the world's third largest pizza company and the industry leader in online ordering, recently launched mobile web ordering, a system that enables pizza lovers to set-up an account or place an order right from their mobile phone.

For the commercial trial, 90,000 mailers were sent out to AT&T subscribers in selected markets inviting them to be among the first to use their AT&T phone in a brand new way. Those interested in participating could text PIZZA to 7316, which would deliver instructions on how to download and install the NeoReader onto their iPhone or other AT&T supported device.

Once installed, the 2D barcode could be scanned using the NeoReader, which would provide a link with a built-in promotion code to Papa John's mobile website. Users would then login with their existing Papa John's account information or create a new account to redeem the offer.

"Mobile web ordering is another major step in giving our customers convenient ways to experience the great taste of Papa John's," said Bob Ford, director of online marketing for Papa John's. "The addition of a 2D barcode promotion continues our tradition of industry firsts and creates a new way for customers to engage with Papa John's."

"We were delighted to work with an industry innovator like Papa John's to launch this program," said Iain McCready, CEO of NeoMedia. "They understand the consumer desire for convenience and mobile barcode scanning is a new way to provide a simple but compelling consumer experience via the mobile phone. NeoMedia makes sure those experiences are secure, fast and reliable. The NeoReader scanning application helps partners like Papa John's deliver an easy and accessible mobile internet experience to their customers."

As the US continues to embrace 2D barcodes, Papa John's looks forward to staying ahead of new and emerging technologies and positioning itself as a leader in the emerging mobile code ecosystem.

NeoReader Available For Apple's iPhone

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for the iPhone and free to download from Apple's App Store. The NeoReader transforms the iPhone into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.

Available immediately for free download, iPhone users simply install the NeoReader barcode scanning application onto their iPhone via Apple's App Store, either over a cell network or using Wi-Fi. The application is also accessible via iTunes.

The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple "one click" access makes the mobile internet much more accessible for iPhone users -- by scanning 2D barcodes via the iPhone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.

The use cases for mobile barcodes are virtually endless, from advertising or editorial content (e.g. movie trailer, product coupon or video content to accompany a print article) to public service information (e.g. bus schedules or prescription drug information) and personal information (e.g. interactive business card). iPhone users can even promote themselves with mobile barcodes. By creating personal codes users can link their website to a business card, a t-shirt, a social networking profile or any other creative place a barcode can be printed.

"We are very exited the NeoReader for iPhone has been approved by Apple -- the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream," stated Iain McCready, CEO of NeoMedia Technologies. "We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to 'take control' of the content that reaches their iPhone -- they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."

The NeoReader is a universal barcode scanning application that reads all standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so iPhone users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, iPhone users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.

NeoMedia Brings NeoReader To The iPhone