AT&T & Papa John's Team Up With NeoMedia

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has teamed up with AT&T and Papa John's to launch a commercial trial in the US using 2D barcodes and mobile code reading software from NeoMedia.

Building on its continued online success, Papa John’s, the world's third largest pizza company and the industry leader in online ordering, recently launched mobile web ordering, a system that enables pizza lovers to set-up an account or place an order right from their mobile phone.

For the commercial trial, 90,000 mailers were sent out to AT&T subscribers in selected markets inviting them to be among the first to use their AT&T phone in a brand new way. Those interested in participating could text PIZZA to 7316, which would deliver instructions on how to download and install the NeoReader onto their iPhone or other AT&T supported device.

Once installed, the 2D barcode could be scanned using the NeoReader, which would provide a link with a built-in promotion code to Papa John's mobile website. Users would then login with their existing Papa John's account information or create a new account to redeem the offer.

"Mobile web ordering is another major step in giving our customers convenient ways to experience the great taste of Papa John's," said Bob Ford, director of online marketing for Papa John's. "The addition of a 2D barcode promotion continues our tradition of industry firsts and creates a new way for customers to engage with Papa John's."

"We were delighted to work with an industry innovator like Papa John's to launch this program," said Iain McCready, CEO of NeoMedia. "They understand the consumer desire for convenience and mobile barcode scanning is a new way to provide a simple but compelling consumer experience via the mobile phone. NeoMedia makes sure those experiences are secure, fast and reliable. The NeoReader scanning application helps partners like Papa John's deliver an easy and accessible mobile internet experience to their customers."

As the US continues to embrace 2D barcodes, Papa John's looks forward to staying ahead of new and emerging technologies and positioning itself as a leader in the emerging mobile code ecosystem.