Thursday, August 28, 2008

Quattroruote Selects NeoReader For QR Codes

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Gavitec AG - mobile digit,
the leading provider of mobile ticketing and marketing solutions, are proud to announce that their mobile code reading application, NeoReader, was selected by Quattroruote Magazine for the Mini Experience QR code campaign in Italy.

Quattroruote is a popular monthly Italian automobile magazine that began publication in 1956.

Readers of the magazine can now use their mobile phones to scan printed QR codes to access
specialized mobile content and view rich multimedia.

In order to scan QR codes, readers can download the NeoReader, which is a free mobile code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit.

Based off th
e award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit to download the free application, and instantly transform your mobile phone into a universal code reader.

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