Monday, July 14, 2008

NeoMedia Brings 2D Codes To Hong Kong

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has teamed up with leading wireless carrier Hutchison Whampoa and New Media Group, to bring mobile codes to Hong Kong.

Hutchison Whampoa, one of the worlds leading telecommunications operators running it's network under the 3 brand, and New Media Group, a leading Hong Kong publisher principally engaged in the publishing and marketing of Chinese language weekly magazines, have deployed NeoMedia's 2D barcodes in New Media's Weekend Weekly and New Monday publications.

Readers of the magazines can now use their mobile phones to scan printed 2D barcodes to access specialized mobile content and view rich multimedia, such as photos, wallpapers, songs, and video clips.

To scan these barcodes, readers can download the NeoReader, which is a free mobile code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit.

In order to create 2D barcodes and link them to the mobile Web, New Media Group used NeoSphere, NeoMedia’s Code Management Platform. This suite of tools has been designed to easily develop, launch and manage mobile marketing campaigns based upon 2D codes and camera phones. NeoSphere provides a simple way to interact with consumers and offers an enriched mobile experience with brands. Moreover, it allows advertisers, marketing agencies and publishers to better monetize their traditional ad placements, and boost their marketing return-on-investment by providing detailed response metrics for traditional media as well as rich reporting and analytical information.

In combination with NeoSphere and NeoReader, the mobile channel has become a viable new media platform for brands, advertisers, marketing agencies and publishers looking for a new and innovative way to interact with their audience.

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