Wednesday, July 30, 2008

Gavitec Scanners Used By T-Mobile & Vodafone

Gavitec AG - mobile digit, a leading provider of mobile technologies and marketing solutions and a wholly owned subsidiary of NeoMedia Technologies, today announced that its mobile ticketing scanners were deployed last week at the T-Mobile Street Gigs and Vodafone Music Unlimited events. Since the first Street Gig in June 2007, more than 10,000 music fans received access to these unique events by having their mobile tickets redeemed by the Gavitec scanners. In addition, Vodafone Germany adopted mobile ticketing to distribute exclusive tickets for their July 13th event in Leipzig.

Last Summer, T-Mobile put on a series of spontaneous live music events known as Street Gigs in surprising and unexpected locations across Germany. Tickets for the concerts were available to winners of a “mobile ticket lottery” running on the T-Mobile Street Gigs website. All those registering free of charge as a member of the new T-Mobile Street Gigs community at www.t-mobile-streetgi simply gave their mobile phone numbers. The lottery winners were then sent a pair of mobile tickets in the form of a 2D barcode directly to their mobile phone on the day of the concert. At the gig venue, winners had their mobile ticket scanned by the Gavitec scanner linked into a live database. Once the tickets were validated and redeemed, the winners could enter the venue and enjoy a great night in an exclusive location. Since the first gig in July 2007, more than 10,000 winners have attended the T-Mobile events using mobile tickets.

In order to strengthen its commitment to music products, Vodafone Germany sponsored a live concert featuring one of Germany's most popular bands, Ich + Ich, free of charge in Leipzig, Germany. The tickets for this live concert on July 13 in Leipzig's Kohlrabizirkus were available to all-comers registering at and taking part in a mobile ticketing lottery. The winners received a mobile ticket for 2 persons in the form of a 2D barcode to be redeemed at the concert venue by the Gavitec scanners.

"We are really pleased that music fans can now take advantage of a more convenient ticketing procedure. Our easy-to-use and versatile scanners are already used successfully in other European countries. It is great to bring this fantastic technology to Germany”, says Dr. Christian Steinborn, CEO at Gavitec AG - mobile digit, and continues “Gavitec’s scanners bring not only enormous advantages for mobile phone users, such as improved customer service, reduced queue times, reliable access control, but also provide event promoters with an easy way to collect data and build a personalized customer database. Therefore, it is a remarkable tool to open new distribution channels and to realize mobile marketing campaigns".

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