NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, and Nokia, the world leader in mobility, teamed together with IQ-Mobile to launch an interactive 2D barcode campaign in the popular German Men's magazine, Wiener.
Readers of the magazine are invited to text the word "code" to a short code, which will return a link allowing them to download and install the NeoReader onto their mobile device.
Once downloaded and installed, readers can launch the NeoReader application to scan the 2D Data Matrix code, which will connect them to a Nokia mobile website.
From there, readers can register to be entered into a special drawing to become a mobile phone tester for one of three Nokia Navigation devices: The 6210, 6220, or E71.
NeoMedia offers the tools and infrastructure for wireless carriers, mobile phone manufactures, brands and media companies to make optical messaging and its associated commerce easy, universal, and reliable - worldwide.
Labels: 2D barcodes, Data Matrix, Gavitec, Iain McCready, IQ-Mobile, Mobile Codes, NeoMedia, NeoReader, Nokia, Nokia E71, Wiener