Turn Your iPhone Into A Mobile Code Reader

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec, the leading provider of mobile ticketing technologies and marketing solutions, have brought their flagship mobile code-reading application NeoReader to the iPhone.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

NeoMedia was demoing the newly developed iPhone application at CTIA Wireless this past week. According to a representative at NeoMedia, "We are extremely pleased with the new NeoReader iPhone application. In addition to making phone calls, playing videos, and listening to music, your iPhone can now scan 1D and 2D barcodes to connect directly to the mobile web. Mobile codes allow users to by-pass search engines and long URLs to deliver real-time content that can be carried away with the consumer on the mobile phone."

Currently in Beta, a public release of the NeoReader iPhone application is anticipated soon.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Brings NeoReader To The iPhone

NeoMedia Makes Strong Showing At CTIA

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec, the leading provider of mobile ticketing technologies and marketing solutions, showcased their innovative optical code reading technology and mobile ticketing solutions at CTIA Wireless 2008 in Las Vegas this past week.

NeoMedia's flagship optical messaging and code reading platform, along with Gavitec's mobile ticketing technologies and marketing solutions were on display in booth #1259.

In addition to ShowStoppers, NeoMedia's CEO Chip Hoffman participated in a CTIA educational session. The panel discussion, Cameraphone Code Scanning Technologies: A Survey, was focused on the devices, software, applications, etc., that enable code scanning via a mobile phone’s camera functionality.

By turning "old" media into "new" media, NeoMedia enables print and broadcast media to become interactive with their target audience using 2D barcodes and mobile networks, by-passing search engines and long URLs, avoiding cumbersome menus, replacing toll-free service and delivering real-time content that can be carried away with the consumer on the mobile. NeoMedia offers the tools and infrastructure for wireless carriers, brands, mobile phone manufactures and media companies to make optical messaging (OMS) and its associated commerce easy, universal, and reliable – worldwide. To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with award-winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is an industry leader in the development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems.

NeoMedia & Gavitec Ready For CTIA Wireless

NeoMedia, the global leader in camera-initiated transactions for mobile devices, and Gavitec, the leading provider of mobile ticketing technologies and marketing solutions, are excited to showcase their innovative optical code reading technology and mobile ticketing solutions at CTIA Wireless 2008 in Las Vegas from April 1 - 3.

CTIA Wireless, the largest wireless data event in the industry, embodies the ever-changing, dynamic, and innovative world of wireless data in enterprise and in entertainment. CTIA Wireless is the one show that brings key audiences such as enterprise users, solution providers, content owners, and mobile distribution channels together to form strategic partnerships, service industry needs, and create new innovations in wireless data. With over 300 exhibitors and special technology pavilions in mobile entertainment, enterprise mobility, M2M and application development, CTIA Wireless is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

NeoMedia's flagship optical messaging and code reading platform, along with Gavitec's mobile ticketing technologies and marketing solutions will be on display at CTIA Wireless in booth #1259.

In addition, NeoMedia's CEO Chip Hoffman will be participating in a CTIA educational session on April 1st, from 3:30pm to 5:00pm at the Las Vegas Convention Center in room: North 107. The panel discussion, Cameraphone Code Scanning Technologies: A Survey, will be focused on the devices, software, applications, etc., that enable code scanning via a mobile phone’s camera functionality. While cameraphone code scanning has the potential to revolutionize the way users access information, content, and advertising, questions still remain. What is the current state of the technologies? What are the main obstacles to mass adoption and what are the strategies to overcome them?

In order to create a global ecosystem for mobile codes, NeoMedia is collaborating with recognized leaders in telecommunication infrastructure management to create a worldwide infrastructure for the processing of optically initiated transactions - called the Optical Messaging Interchange. This interchange would provide the mass reach required by brands and advertisers to invest in the technology, while enabling operators to leverage their investments in networks and subscribers. By embracing open standards, full interoperability, and by being barcode symbology agnostic, NeoMedia Technologies wants to provide a global infrastructure to insure that all transactions requested by end users “work” as intended, all parties are compensated correctly, and that the technology achieves mass adoption globally. In doing so, NeoMedia enables a seamless, secure, and reliable platform for mobile commerce using 1D and 2D barcodes and mobile devices. NeoMedia’s mission is to offer new ways to make mobile internet transactions effortless and more accessible while enhancing customer value and convenience.

Interview With NeoMedia's CEO Chip Hoffman

Interview with NeoMedia Technologies' CEO Chip Hoffman at the Show Stoppers stage during the 2008 Mobile World Congress in Barcelona, Spain.

NeoMedia & Gavitec To Attend CeBIT 2008

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec AG - mobile digit, the leading provider of mobile ticketing technologies and marketing solutions, are participating in CeBIT 2008 in Hannover Germany from March 4th - March 9th. NeoMedia and Gavitec will be exhibiting in the Marketing Solutions Area - Hall 4 - booth F58.

CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. The key target groups are users from industry, the wholesale/retail sector, skilled trades, banks, the services sector, government agencies, science and all users passionate about technology. CeBIT offers an international platform for comparing notes on current industry trends, networking, and product presentations.

Consumers everywhere desire the ability to obtain product information and prices quickly and easily – wherever and whenever the need arises. This desire is made possible via scan commerce. With a simple click on a data-enabled camera phone, product data can be accessed from the internet in seconds via a 2D code.

In order to make the scan commerce experience consistent and compelling for consumers everywhere, NeoMedia is collaborating with recognized leaders in telecommunication infrastructure management to create a worldwide infrastructure for the processing of optically initiated transactions - called the Optical Messaging Interchange. This interchange would provide the mass reach required by Brands and Advertisers to invest in the technology, while enabling operators to leverage their investments in networks and subscribers. By embracing open standards, full interoperability, and by being barcode symbology agnostic, NeoMedia Technologies, Inc. wants to provide a global infrastructure to insure that all transactions requested by end users “work” as intended, all parties are compensated correctly, and that the technology achieves mass adoption globally. In doing so, NeoMedia enables a seamless, secure, and reliable platform for mobile commerce using barcodes and mobile devices. NeoMedia’s mission is to offer new ways to make mobile internet transactions effortless and more accessible while enhancing customer value and convenience.

Scan commerce has a great deal of potential. The mobile phone is arguably the most personal technology we use in our everyday life. The ability for consumers to turn their camera phone from a communications device into a content acquisition device is powerful. Savvy mobile marketers will leverage this opportunity by delivering relevant and valuable information and content via 2D codes – coupons, tickets, price comparisons, online ordering, special services, etc.

To help make the promise of mobile marketing a reality, NeoMedia also offers Gavitec hardware scanners that are capable of reading 2D barcodes from a cell phone display. For example, instead of purchasing tickets at the box office, movie-goers can obtain tickets through a cash-free Web-based transaction, or from special call centers, and receive an electronic ticket as an SMS on their mobile phones. Tickets, displayed graphically in form of a 2D barcode on the phone, are read by Gavitec scanners at the entrance to the cinema, letting guests in without having to wait at the box office. To gain access, ticket holders simply place the display of their cell phone against the reading lens of the Gavitec scanner. The system compares the electronic ticket with an existing database, where it is verified by GPRS in seconds.

This system dramatically expands the number of people able to use mobile barcodes for ticketing and commerce to any phone that is SMS capable. Currently only 20%-30% of users are able to use mobile bar codes for redemption of tickets and coupons verses nearly 100% of current mobile users with the Gavitec system from NeoMedia. The Gavitec scanners are available as desktop solutions for innovative marketing campaigns and as installation modules for third party providers.

Interview With NeoMedia's CEO Chip Hoffman

Interview with NeoMedia Technologies' CEO Chip Hoffman at the 2008 Mobile World Congress in Barcelona, Spain.