Turn Your iPhone Into A Mobile Code Reader

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec, the leading provider of mobile ticketing technologies and marketing solutions, have brought their flagship mobile code-reading application NeoReader to the iPhone.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

NeoMedia was demoing the newly developed iPhone application at CTIA Wireless this past week. According to a representative at NeoMedia, "We are extremely pleased with the new NeoReader iPhone application. In addition to making phone calls, playing videos, and listening to music, your iPhone can now scan 1D and 2D barcodes to connect directly to the mobile web. Mobile codes allow users to by-pass search engines and long URLs to deliver real-time content that can be carried away with the consumer on the mobile phone."

Currently in Beta, a public release of the NeoReader iPhone application is anticipated soon.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.