Saturday, April 05, 2008

NeoMedia Makes Strong Showing At CTIA

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec, the leading provider of mobile ticketing technologies and marketing solutions, showcased their innovative optical code reading technology and mobile ticketing solutions at CTIA Wireless 2008 in Las Vegas this past week.

NeoMedia's flagship optical messaging and code reading platform, along with Gavitec's
mobile ticketing technologies and marketing solutions were on display in booth #1259.

In addition to ShowStoppers, NeoMedia's CEO Chip Hoffman participated in a CTIA educational session. The panel discussion, Cameraphone Code Scanning Technologies: A Survey, was focused on the devices, software, applications, etc., that enable code scanning via a mobile phone’s camera functionality.

By turning "old" media into "new" media, NeoMedia enables print and broadcast media to become interactive with their target audience using 2D barcodes and mobile networks, by-passing search engines and long URLs, avoiding cumbersome menus, replacing toll-free service and delivering real-time content that can be carried away with the consumer on the mobile. NeoMedia offers the tools and infrastructure for wireless carriers, brands, mobile phone manufactures and media companies to make optical messaging (OMS) and its associated commerce easy, universal, and reliable – worldwide.
To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with award-winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is an industry leader in the development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems.

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