Friday, March 07, 2008

NeoMedia & DIMOCO Partner For DICOM 2008

DIMOCO, a full solution mobile service provider offering mobile marketing, mobile messaging and payment, as well as mobile campaigns, has partnered with NeoMedia and Gavitec for the 2008 Austrian Dialog Marketing Congress (DICOM) taking place in the Congress Casino Baden on March 13th.

Industry leading presenters will voice their opinions on whether all media is destined to become dialog media in this era of constant technological breakthroughs. The motto: "Dialog or die!" The examples: Community Marketing, interactive TV, Radio 2.0, talking posters, virtual game worlds, dialog-oriented print campaigns, and last but not least, mobile marketing.

In addition to engaging presentations, discussions and expert round tables will offer added insight, for example, about how mobile marketing is used in the Mobile Dialog Lounge. Based on a practical example, attendees will be able to test mobile codes using the NeoReader. Those taking part in the DICOM-Mobile Codes prize game will have an additional chance to win the main prize, a wellness weekend package.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

According to DIMOCO, "Mobile Tagging offers more mobile experience with only one click.
Mobile Tagging shows you a brand new method of communicating with your target group. By taking a picture of the 2D code (the tag) the end-user instantly gets the information (news, coupons, sweepstakes) behind it."

DIMOCO's portfolio includes everything from campaign planning through software development, all the way to providing technical infrastructure. Since every Austrian, German, Hungarian, Czech, Slovak, Croatian, Slovenian, Ukrainian and Swiss mobile provider is their partner, DIMOCO can cost effectively apply the most up-to-date mobile telephone technologies and carrying mediums (SMS/MMS).

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