Friday, December 28, 2007

DIMOCO Powers Mobile Tags With NeoReader

DIMOCO, a full solution mobile service provider offering mobile marketing, mobile messaging and payment, as well as mobile campaigns, has partnered with NeoMedia and Gavitec to provide mobile tagging solutions using the NeoReader.

Based off the award winning Lavasphere technology developed in
Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

According to DIMOCO's website, "Mobile Tagging offers more mobile experience with only one click.
Mobile Tagging shows you a brand new method in communicating with your target group. With taking a picture of the 2D code (the tag) the end-user instantly gets the information (news, coupons, sweepstakes) behind it."

In addition to mobile tagging, DIMOCO is also utilizing Gavitec's mobile ticketing and mobile coupon solutions.

In September 2006, a new world record in mobile ticketing was set by DIMOCO and NeoMedia's Gavitec. The two companies took part in Vienna’s World Records Day, held on the famous Prater on September 19th to showcase attempts at records to be submitted to Guinness® World Records™. Dr. Christian Steinborn, NeoMedia's COO, said more than 10,000 automated tickets were issued for the event, including 7,000 tickets which were “validated,” making them eligible to establish a world mark in mobile ticketing. "The true benefits of new ticketing technology," he said, "are time and cost savings, as well as easy handling for visitors and organizers alike."

“The World Record Day was a day full of records,” said Rudolf Ivancsits, international key account manager of DIMOCO. “For the team of DIMOCO, including NeoMedia’s Gavitec, we were able to demonstrate that mobile ticketing is able to handle an immense number of visitors."

DIMOCO's portfolio includes everything from campaign planning through software development, all the way to providing technical infrastructure. Since every Austrian, German, Hungarian, Czech, Slovak, Croatian, Slovenian, Ukrainian and Swiss mobile provider is their partner, DIMOCO can cost effectively apply the most up-to-date mobile telephone technologies and carrying mediums (SMS/MMS).

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