GS1 Austria & NeoMedia Partner For ITnT

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec AG - mobile digit, the leading provider of mobile ticketing technologies and marketing solutions, have partnered with GS1 Austria and will be joining together for the ITnT Trade Fair in Vienna from February 5th through the 7th.

The ITnT reflects the entire IT & telecommunications market for innovative products, services and solutions. Domestic, foreign and multinational exhibitors gather in the two show halls to present solutions to make everyday work easier and to optimize corporate work flow. Expect all this and much more at the ITnT 2008. Visitors can also benefit from many top quality side events. There will be speeches, discussions and presentations covering all ICT issues.

GS1 is a global organization dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across multiple sectors. The GS1 System of standards is the most widely used supply chain standards system in the world.

GS1's main activity is the development of the GS1 System, a series of standards designed to improve supply chain management. The GS1 System is composed of four key product areas: Barcodes (used to automatically identify things), eCom (electronic business messaging allowing automatic electronic transmission of data), GDSN (Global Data Synchronization Network which allows partners to have consistent item data in their systems at the same time) and EPCglobal (which uses RFID technology to immediately track an item).

GS1 was formed when the Uniform Code Council (UCC) and the Electronic Commerce Council of Canada (ECCC) joined EAN International. UCC has become GS1 US and ECCC has become GS1 Canada. It has headquarters in Brussels (Belgium) and Lawrenceville, New Jersey (USA). There are also Member Organization offices in over 100 countries globally.

By turning "old" media into "new" media, NeoMedia enables print and broadcast media to become interactive with their target audience using 2D barcodes and mobile networks, by-passing search engines and long URLs, avoiding cumbersome menus, replacing toll-free service and delivering real-time content that can be carried away with the consumer on the mobile. NeoMedia offers the tools and infrastructure for wireless carriers, brands, mobile phone manufactures and media companies to make optical messaging (OMS) and its associated commerce easy, universal, and reliable – worldwide. To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with award-winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is an industry leader in the development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems.