NeoMedia QR Code Campaign For Opel Astra

General Motors has kicked off an innovative QR code campaign with NeoMedia for it's 2010 Opel Astra which is currently running in several Austrian magazines.

Readers of the magazines are encouraged to text "ASRTA" to an SMS short code which will link them to the NeoReader download site.

From there, readers can scan the QR code and instantly connect to rich mobile content. Visitors of the mobile website can fill out the necessary information to schedule a test drive.

Through NeoMedia, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.

NeoMedia At DMVÖ MMA Mobile Innovation

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, was in attendance at the November 11th DMVÖ MMA Mobile Innovation event in Vienna Austria.

The event, held in cooperation with DMVÖ Mobile Innovation Working Group and the Mobile Marketing Association of Austria was sponsored by m4c, DIMOCO and Nokia, and featured representatives from Ericsson, Bertelsmann-Arvato, T-Mobile, and Orange.

Thomas Hinterleithner, head of linking solutions and global sales at NeoMedia conducted an informative lecture and question and answer session on mobile code reading using various examples from Asia, Europe, and the United States. He demonstrated the many exciting communication channels and business models that are achievable through code reading.

"Innovative tools such as mobile code reading allow direct and easy communication with the consumer. The consumer has a quick, precise and even controlled access to the desired information and advertising is measurable, stated Thomas Hinterleithner, "The software is, for example, here in Europe but not yet preinstalled on the phone. But that will soon change. A global standard comes in early 2009."

Margit Anglmaier of DIMOCO and director of the Working Group DMVÖ Mobile Innovations prepared a white paper on the topic, "Use of mobile codes in marketing" that gives insights and views on mobile code reading and answers relevant questions for the Austrian advertising industry on the subject.

NeoMedia & DIMOCO Partner For DICOM 2008

DIMOCO, a full solution mobile service provider offering mobile marketing, mobile messaging and payment, as well as mobile campaigns, has partnered with NeoMedia and Gavitec for the 2008 Austrian Dialog Marketing Congress (DICOM) taking place in the Congress Casino Baden on March 13th.

Industry leading presenters will voice their opinions on whether all media is destined to become dialog media in this era of constant technological breakthroughs. The motto: "Dialog or die!" The examples: Community Marketing, interactive TV, Radio 2.0, talking posters, virtual game worlds, dialog-oriented print campaigns, and last but not least, mobile marketing.

In addition to engaging presentations, discussions and expert round tables will offer added insight, for example, about how mobile marketing is used in the Mobile Dialog Lounge. Based on a practical example, attendees will be able to test mobile codes using the NeoReader. Those taking part in the DICOM-Mobile Codes prize game will have an additional chance to win the main prize, a wellness weekend package.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

According to DIMOCO, "Mobile Tagging offers more mobile experience with only one click. Mobile Tagging shows you a brand new method of communicating with your target group. By taking a picture of the 2D code (the tag) the end-user instantly gets the information (news, coupons, sweepstakes) behind it."

DIMOCO's portfolio includes everything from campaign planning through software development, all the way to providing technical infrastructure. Since every Austrian, German, Hungarian, Czech, Slovak, Croatian, Slovenian, Ukrainian and Swiss mobile provider is their partner, DIMOCO can cost effectively apply the most up-to-date mobile telephone technologies and carrying mediums (SMS/MMS).