NeoMedia At DMVÖ MMA Mobile Innovation

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, was in attendance at the November 11th DMVÖ MMA Mobile Innovation event in Vienna Austria.

The event, held in cooperation with DMVÖ Mobile Innovation Working Group and the Mobile Marketing Association of Austria was sponsored by m4c, DIMOCO and Nokia, and featured representatives from Ericsson, Bertelsmann-Arvato, T-Mobile, and Orange.

Thomas Hinterleithner, head of linking solutions and global sales at NeoMedia conducted an informative lecture and question and answer session on mobile code reading using various examples from Asia, Europe, and the United States. He demonstrated the many exciting communication channels and business models that are achievable through code reading.

"Innovative tools such as mobile code reading allow direct and easy communication with the consumer. The consumer has a quick, precise and even controlled access to the desired information and advertising is measurable, stated Thomas Hinterleithner, "The software is, for example, here in Europe but not yet preinstalled on the phone. But that will soon change. A global standard comes in early 2009."

Margit Anglmaier of DIMOCO and director of the Working Group DMVÖ Mobile Innovations prepared a white paper on the topic, "Use of mobile codes in marketing" that gives insights and views on mobile code reading and answers relevant questions for the Austrian advertising industry on the subject.