Arvato Showcases Mobile Tagging & Couponing

Arvato AG, a Bertelsmann company, and a leading internationally networked media and communication services provider, showcased NeoMedia's Mobile Tagging and Mobile Couponing technology at Mail Order World 2008 on October 2nd in Germany.

Mail Order World Germany is the largest trade fair for the entire spectrum of mail and provides information and business platforms in parallel with the German Mail Order Congress. The Mail Order World is characterized by a diversified portfolio of exhibitors. At the congress, discussed topics visualize and thus illustrate the theory and practice combined. The exhibition parallels to the Congress of German mail industry gathering for decision-makers from mail order, e-commerce and direct marketing.

Hubert Peter, Head of New Business Development at Arvato Services attended the event and participated in Trade Conference 4: E-Commerce and New Business Models where he presented, Mobile Couponing & Mobile Tagging: New Business Approaches for Steering Customers in Target Groups.

For his presentation, Mr. Peter showcased Mobile Tagging and Mobile Couponing using NeoReader and EXIO technology from NeoMedia.

This past August Arvato teamed up with NeoMedia to launch an innovative mobile marketing campaign in Germany using 2D barcodes with INFOBON International and Deutsche Post.