Interview With NeoMedia's CEO Chip Hoffman

Interview with NeoMedia Technologies' CEO Chip Hoffman at the Show Stoppers stage during the 2008 Mobile World Congress in Barcelona, Spain.

NeoMedia & Gavitec To Attend CeBIT 2008

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, and Gavitec AG - mobile digit, the leading provider of mobile ticketing technologies and marketing solutions, are participating in CeBIT 2008 in Hannover Germany from March 4th - March 9th. NeoMedia and Gavitec will be exhibiting in the Marketing Solutions Area - Hall 4 - booth F58.

CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. The key target groups are users from industry, the wholesale/retail sector, skilled trades, banks, the services sector, government agencies, science and all users passionate about technology. CeBIT offers an international platform for comparing notes on current industry trends, networking, and product presentations.

Consumers everywhere desire the ability to obtain product information and prices quickly and easily – wherever and whenever the need arises. This desire is made possible via scan commerce. With a simple click on a data-enabled camera phone, product data can be accessed from the internet in seconds via a 2D code.

In order to make the scan commerce experience consistent and compelling for consumers everywhere, NeoMedia is collaborating with recognized leaders in telecommunication infrastructure management to create a worldwide infrastructure for the processing of optically initiated transactions - called the Optical Messaging Interchange. This interchange would provide the mass reach required by Brands and Advertisers to invest in the technology, while enabling operators to leverage their investments in networks and subscribers. By embracing open standards, full interoperability, and by being barcode symbology agnostic, NeoMedia Technologies, Inc. wants to provide a global infrastructure to insure that all transactions requested by end users “work” as intended, all parties are compensated correctly, and that the technology achieves mass adoption globally. In doing so, NeoMedia enables a seamless, secure, and reliable platform for mobile commerce using barcodes and mobile devices. NeoMedia’s mission is to offer new ways to make mobile internet transactions effortless and more accessible while enhancing customer value and convenience.

Scan commerce has a great deal of potential. The mobile phone is arguably the most personal technology we use in our everyday life. The ability for consumers to turn their camera phone from a communications device into a content acquisition device is powerful. Savvy mobile marketers will leverage this opportunity by delivering relevant and valuable information and content via 2D codes – coupons, tickets, price comparisons, online ordering, special services, etc.

To help make the promise of mobile marketing a reality, NeoMedia also offers Gavitec hardware scanners that are capable of reading 2D barcodes from a cell phone display. For example, instead of purchasing tickets at the box office, movie-goers can obtain tickets through a cash-free Web-based transaction, or from special call centers, and receive an electronic ticket as an SMS on their mobile phones. Tickets, displayed graphically in form of a 2D barcode on the phone, are read by Gavitec scanners at the entrance to the cinema, letting guests in without having to wait at the box office. To gain access, ticket holders simply place the display of their cell phone against the reading lens of the Gavitec scanner. The system compares the electronic ticket with an existing database, where it is verified by GPRS in seconds.

This system dramatically expands the number of people able to use mobile barcodes for ticketing and commerce to any phone that is SMS capable. Currently only 20%-30% of users are able to use mobile bar codes for redemption of tickets and coupons verses nearly 100% of current mobile users with the Gavitec system from NeoMedia. The Gavitec scanners are available as desktop solutions for innovative marketing campaigns and as installation modules for third party providers.

Interview With NeoMedia's CEO Chip Hoffman

Interview with NeoMedia Technologies' CEO Chip Hoffman at the 2008 Mobile World Congress in Barcelona, Spain.

Interview With NeoMedia CEO William Hoffman

NeoMedia Technologies' CEO William Hoffman talks to bnetTV.com's Nicole Scott at CTIA Wireless I.T. and Entertainment 2007.

NeoReader Reaches 100 Supported Handsets

NeoMedia Technologies and Gavitec AG - mobile digit, are pleased to announce they have expanded the number of supported mobile phones for their co-developed code-reading application – NeoReader – designed to turn a camera phone into a universal 1D and 2D barcode scanner providing one-click access to mobile content.

In addition to the already 78 supported devices, the NeoReader now supports 100 mobile handsets with the addition of the following 22 Nokia Smartphones:

Models: 3250, N91, 5500, N71, N73, N75, N92, E50, N77, E65, E61i, N80, E70, N95, 6290, N76, 6110 Navigator, 5700 XpressMusic, 6120 classic, 6121 classic, E51, N81

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Technologies' NeoServer™-OMS

NeoMedia’s NeoServer™-OMS (Optical Messaging Service) is a complete infrastructure with services for generating printed codes, reading those codes, and then acting upon the codes by delivering mobile content.

By linking barcodes and brand names to targeted URL’s, the NeoServer™-OMS allows mobile marketers to promote their products and services directly to consumers, anytime, anywhere. Employing the rich media capabilities of the mobile web, the NeoServer™-OMS is the pre-eminent enabler for mobile marketing campaigns. Now mobile marketers can offer the consumer instant and effortless access to any marketing activity, including contests, coupons, tracking, polling, events, ticketing, direct purchases, mobile entertainment, real time information and more. NeoMedia’s NeoServer™-OMS reaches as far as our imagination.

The NeoServer™-OMS is a robust, reliable, scalable, and extensible infrastructure leading the way for universal code support and interoperability. This infrastructure includes solutions of access technology and resolution services using carrier-grade infrastructure, architecture, and interoperability.

Components

NeoServer™-OMS is composed of mobile handset software and several web services, all of which combine to provide mobile users with the ability to directly retrieve content by either automatically scanning barcodes, or manually entering keywords or barcode numbers.

* Gateway for routing
* Link Manager for code linking and resolution
* Directory service

Advantages

* Each customer’s codes can be housed on a different Resolution Service, if desired
* Gateways handle sorting out Resolution Services
* Gateways can be regional or in carrier infrastructure, shortening network delay
* No single service instance is critical for entire world

Technical highlights

* Scalable and reliable
* Handles increases in load well
* No single point of failure

* Localizable
* Services can be deployed regionally
* Customers can “own” their services

* Flexible
* Service widest possible variety of handsets
* Act as “front end” for other services

* Standards-compliant
* Use industry-standard protocols and systems

NeoMedia Launches Optical Messaging Service

NeoMedia Technologies, the global leader in camera-initiated transactions for wireless devices, is proud to announce the launch of its ground-breaking Optical Messaging Service.

Through the company's patented products and services, NeoMedia enables traditional one-way media such as print, packaging, labels, outdoor and broadcast TV, to generate incremental revenue from their existing offerings through interactive advertising business models. NeoMedia does so by enabling camera phones to directly connect consumers to brand advertisers using a barcode embedded in an advertisement of any kind. NeoMedia's patented platform also ensures that the two-way transactions are reliably completed, controlled, recorded, and billed. The platform ensures that all parties involved in the transaction are accurately compensated by predefined business rules.

NeoMedia's Optical Messaging Service consists of three core components:

* NeoMedia Optical Messaging provides end-to-end solutions for producing, reading and processing optical codes for wireless transactions.

* NeoMedia Access Technology is a complete suite of products including award winning software and hardware for reading and scanning barcodes in the mobile environment.

* NeoMedia Resolution Services provide a robust and reliable set of services and applications behind its Optical Messaging Service.

Through NeoMedia's complete solution, Media companies, Consumers, Businesses, Wireless Operators, and OEMs can harness wireless networks to perform commerce more efficiently and securely. Using camera enabled mobile phones, barcode-reading software (NeoReader) and an interoperable billing, clearing, and settlement infrastructure (NeoServer - OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. The company's main purpose is to ensure that all transactions requested by end users work as intended, all parties are compensated correctly, and that the technology achieves mass-adoption.

NeoMedia's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. The company's Optical Messaging and interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web URLs, text messages (SMS), and telephone calls - ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple wireless providers. NeoMedia also creates the necessary technology to read barcodes presented on phone displays for redemption at points of sale and ticket counters. In doing so, NeoMedia enables a seamless, secure, and industry leading platform for mobile commerce, advertising, and communication.