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NeoMedia & Gavitec Launch The NeoReader

NeoMedia Technologies and its wholly owned subsidiary, Gavitec AG - mobile digit, unveiled today their co-developed code-reading application – NeoReader – designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content.

Navigating the mobile Internet today can be a difficult task. Typing in web-addresses using small mobile keypads or navigating through mobile menus on the small screens can be time consuming and confusing, to the users. Imagine a world where camera phones could read a small barcode allowing immediate access to active content. Users can be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access. With the NeoReader, users can read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions.

The NeoReader allows users to scan 1D and 2D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

Providing an unparalleled and enriched interactive experience, the software provides limitless mobile phone applications that can enhance mobile marketing efforts. The NeoReader provides businesses, consumer-oriented companies, and enterprise organizations the ability to create interactive products and services. Any product package, ad campaign, retail display, publication, or other variety of medium can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere.

Consumers that download the NeoReader on their handsets will have the advantage of a ubiquitous and easy to use program that is both interactive and versatile. Many forms of information and online content can be embedded in barcode symbologies. The NeoReader can scan codes including all common non-proprietary 2D codes, including Data Matrix, QR, Aztec, as well as URL embedded 2D codes, and all traditional 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

The technologies behind the NeoReader application combine NeoMedia’s patented resolution technology, and Gavitec's ultra-small footprint and platform-independent code scanning algorithms, Lavasphere. Gavitec's award winning mobile code reading technology, Lavasphere, has been employed in the past few years to recognize 2D codes used in the BBC's Coast Mobile project as well as in other public trials in the UK, namely Hewlett-Packard Laboratories’ Active Print projects in Bristol. Currently, 3 major out of home media companies including UK’s affiliate, Clear Channel, are using the Lavasphere version of the code-reading technology to manage and control their billposting, and reach groundbreaking process optimization through camera phones.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit NeoReader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Launches Optical Messaging Service

NeoMedia Technologies, the global leader in camera-initiated transactions for wireless devices, is proud to announce the launch of its ground-breaking Optical Messaging Service.

Through the company's patented products and services, NeoMedia enables traditional one-way media such as print, packaging, labels, outdoor and broadcast TV, to generate incremental revenue from their existing offerings through interactive advertising business models. NeoMedia does so by enabling camera phones to directly connect consumers to brand advertisers using a barcode embedded in an advertisement of any kind. NeoMedia's patented platform also ensures that the two-way transactions are reliably completed, controlled, recorded, and billed. The platform ensures that all parties involved in the transaction are accurately compensated by predefined business rules.

NeoMedia's Optical Messaging Service consists of three core components:

* NeoMedia Optical Messaging provides end-to-end solutions for producing, reading and processing optical codes for wireless transactions.

* NeoMedia Access Technology is a complete suite of products including award winning software and hardware for reading and scanning barcodes in the mobile environment.

* NeoMedia Resolution Services provide a robust and reliable set of services and applications behind its Optical Messaging Service.

Through NeoMedia's complete solution, Media companies, Consumers, Businesses, Wireless Operators, and OEMs can harness wireless networks to perform commerce more efficiently and securely. Using camera enabled mobile phones, barcode-reading software (NeoReader) and an interoperable billing, clearing, and settlement infrastructure (NeoServer - OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. The company's main purpose is to ensure that all transactions requested by end users work as intended, all parties are compensated correctly, and that the technology achieves mass-adoption.

NeoMedia's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. The company's Optical Messaging and interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web URLs, text messages (SMS), and telephone calls - ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple wireless providers. NeoMedia also creates the necessary technology to read barcodes presented on phone displays for redemption at points of sale and ticket counters. In doing so, NeoMedia enables a seamless, secure, and industry leading platform for mobile commerce, advertising, and communication.

Gavitec Brings Mobile Ticketing To Philippines

Together with the Philippine’s mobile marketing specialist Omniprime, Gavitec AG - mobile digit, a NeoMedia Technologies company, launched, under intense media interest, a mobile ticketing system for Manila’s major public transportation line MRT3.

With over 1 billion text messages sent every day, the mobile phone is the most commonly used means of communication in the Philippines. From now on, the mobile phone will play an even more important role: in cooperation with Omniprime, Gavitec AG - mobile digit, implemented a mobile ticketing system for the Manila Metro Rail Transit System, popularly known as the MRT, Metrostar Express, or Metrostar. MRT3 is the major public transport line in Manila with 180 million passengers each year. The three largest national mobile phone operators Smart, Globe and Sun are aboard as well to support the new mobile ticketing system. NeoMedia’s Gavitec agreed to a contract of $1.3 million over a duration of 3 years.

The main goal of the innovative mobile ticketing system is to provide instant MRT3 tickets. Passengers receive their passes via text message in the form of a two-dimensional barcode directly to their mobile phone. Prior to travel, each code is read and validated by Gavitec scanners. The advantage is that over half of the Philippines’ 70 million residents use their cell phone as their primary means of communication. Traveling is now easier, quicker and cashless, therefore reducing long queues of passengers.

For mobile solutions based on text and picture messages, the Philippines are the ideal location. “The circumstances given in the Philippines hold a considerable potential for development for mobile marketing. We are very pleased to again prove the established performance of the Gavitec technology with the implementation of this mobile ticketing project for MRT3,“ emphasized the CEO of NeoMedia’s Gavitec AG – mobile digit, Dr. Christian Steinborn.

Simeon Kintanar, chairman of Omniprime Marketing Inc. and former president of the Philippines’ National Telecommunications Commission, and committee chairman of the House of Representatives for telecommunications, explains the decision for partnering with NeoMedia’s Gavitec, "this project is top priority for Omniprime. Due to the high reliability and quality of the Gavitec technology, and following our long and in-depth testing phase, we knew that partnering with NeoMedia’s Gavitec was good for both our companies."

Gavitec’s flexible and easy-to-use technology offers many advantages such as new channels of distribution, a more targeted and directed sales approach and precise response evaluation. The capabilities of the Gavitec product range allow for many other mobile marketing applications: For example, different data contents like tickets, coupons or discount vouchers can be encrypted in the form of two-dimensional codes and sent to mobile phones via SMS. The code appears in the mobile phone display and is then read by Gavitec scanners (EXIO or MD-20). Codes are automatically and securely validated against a database via GPRS. Gavitec’s code-reading technology turns the mobile phone into an ideal platform for the transfer and verification of electronic tickets.

NeoMedia Appoints Christian Steinborn As COO

NeoMedia Technologies is pleased to announce that Dr. Christian Steinborn, CEO of Gavitec AG - mobile digit, will assume the additional role of Chief Operating Officer (COO) of NeoMedia. Dr. Steinborn will oversee global sales opportunities and business operations of both NeoMedia and Gavitec.

With a PhD in Banking Operations Law, and an International MBA, Dr. Steinborn is a seasoned executive with years of experience in the wireless industry and demonstrates consistent execution of sales and profitably initiatives.

According to Dr. Steinborn, "The key to future growth is our ability to create high-quality innovative products and to understand our customer's individual requirements and needs."

Gavitec AG – mobile digit is a specialist in designing and manufacturing flexible, easy-to-use, high-quality code readers and in delivering full-service solutions. Our approach is to provide our customers in industry, finance, media, retail and IT with high-quality products, services and integrated solutions. Gavitec brings new impulses to the mobile phone technology and therefore enhances mobile phone user’s convenience in the world with “Gavitec inside”. Network operators, manufacturers, content providers, marketing partners, investors, consulting companies and resellers claim Gavitec AG – mobile digit as the partner of choice for full-service mobile solutions.

Gavitec Celebrates Its 10th Anniversary

Gavitec AG – mobile digit, a NeoMedia Technologies company, celebrates its 10th anniversary.

Within the past ten years, Neomedia’s Gavitec evolved from a high-tech service provider of the industry into the market leader in the development of innovative scanner systems that are able to read linear barcodes and 2D-codes (such as Data Matrix) from mobile phone displays. Likewise groundbreaking are Gavitec’s solutions for reading codes by means of mobile phone cameras. The integrated digital cameras transform the mobile phone into a ubiquitary and all-purpose communication tool for mobile marketing and make mobile Internet transactions much easier and accessible all over the world. In addition, Gavitec’s barcode reading technology offers new opportunities for increasing end-users’ convenience, advancing customer loyalty, saving costs and establishing new business models.

Following the successful selling of the industrial division to Cognex in 2003, NeoMedia’s Gavitec concentrated their efforts on their mobile business. Already in the following year, the company won the Ericsson Mobile Application Award, the highly acclaimed "Oscar" of the mobile industry, in the category "Best Enterprise Application". In 2005, the Royal Television Society (RTS) awarded Gavitec’s Lavasphere technology in various categories.

Since 2006, Gavitec AG – mobile digit is a company of NeoMedia Technologies, USA. In the same year, Gavitec AG realized different projects in the field of mobile scanning, such as the development of a mobile couponing system for McDonald’s in Portugal. Digital discount vouchers were sent to registered clients of the Portuguese mobile service provider TMN. These discount vouchers, in form of 2D codes (Data Matrix), could then be redeemed in all participating McDonald’s restaurants at the Gavitec scanners without any operation efforts.

"Especially in the recent past, we proved and strengthened our technology leadership through successful implementation of various mobile marketing projects. With NeoMedia Technologies as a holding company, we will also in the future develop and market innovative cutting-edge technology in order to bridge the physical and mobile worlds. Our goal is to co-determine the developments in the mobile market and to successfully standardize mobile technology worldwide. We want to give new impulses to the marketing industry and thereby maintain the attractiveness for investors and employers," emphasizes Dr. Christian Steinborn, CEO of Gavitec AG – mobile digit, a NeoMedia Technologies company.

Gavitec Powers Raffle For German Soccer League

21 soccer stadiums – 6 vehicles. This is the recipe for success for the advertising and creative agency Zum goldenen Hirschen. The goal is to attract soccer fans to visit the 62nd International Motor Show (IAA) in Frankfort, Germany. Together with Gavitec AG – mobile digit, a NeoMedia Technologies company, the agency created the concept for this innovative and well-promoted raffle. Gavitec is a leader in technology provisioning for code-reading systems and software for mobile applications.

In each of the 21 stadiums of the 1st and 2nd soccer league, 5000 car keys have been attached at random underneath the visitor seats. The raffle has been advertised through video trailers, information flyers, promotion teams, as well as the stadium speaker. Six of the keys match to six winning cars. Upon the keys is a barcode, developed by NeoMedia’s Gavitec, which will be read at the IAA through Gavitec scanners. If the scanner accepts the barcode as a winning code, the owner of the key wins one of the six cars that are waiting for their new owner directly at the IAA.

Dr. Christian Steinborn, CEO of NeoMedia’s Gavitec AG – mobile digit, is enthusiastic about the marketing cooperation: "This project proves that mobile marketing is on the rise. Our flexible technology, in combination with such a great raffle, will certainly surprise soccer fans and bring them to visit the IAA." Hans H. Langguth, head of the campaigning unit of the agency Zum goldenen Hirschen is very pleased about the successful cooperation within this project. ”With Neomedia’s Gavitec AG – mobile digit we have found the ideal partner for such an innovative marketing concept. The Gavitec technology has presented our client and us a completely new kind of marketing solution. Now we are interested in the response of the German soccer fans!"