NeoMedia & Gavitec Launch The NeoReader

NeoMedia Technologies and its wholly owned subsidiary, Gavitec AG - mobile digit, unveiled today their co-developed code-reading application – NeoReader – designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content.

Navigating the mobile Internet today can be a difficult task. Typing in web-addresses using small mobile keypads or navigating through mobile menus on the small screens can be time consuming and confusing, to the users. Imagine a world where camera phones could read a small barcode allowing immediate access to active content. Users can be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access. With the NeoReader, users can read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions.

The NeoReader allows users to scan 1D and 2D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

Providing an unparalleled and enriched interactive experience, the software provides limitless mobile phone applications that can enhance mobile marketing efforts. The NeoReader provides businesses, consumer-oriented companies, and enterprise organizations the ability to create interactive products and services. Any product package, ad campaign, retail display, publication, or other variety of medium can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere.

Consumers that download the NeoReader on their handsets will have the advantage of a ubiquitous and easy to use program that is both interactive and versatile. Many forms of information and online content can be embedded in barcode symbologies. The NeoReader can scan codes including all common non-proprietary 2D codes, including Data Matrix, QR, Aztec, as well as URL embedded 2D codes, and all traditional 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

The technologies behind the NeoReader application combine NeoMedia’s patented resolution technology, and Gavitec's ultra-small footprint and platform-independent code scanning algorithms, Lavasphere. Gavitec's award winning mobile code reading technology, Lavasphere, has been employed in the past few years to recognize 2D codes used in the BBC's Coast Mobile project as well as in other public trials in the UK, namely Hewlett-Packard Laboratories’ Active Print projects in Bristol. Currently, 3 major out of home media companies including UK’s affiliate, Clear Channel, are using the Lavasphere version of the code-reading technology to manage and control their billposting, and reach groundbreaking process optimization through camera phones.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit NeoReader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia's Gavitec Partners With Clear Channel

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, the leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia's new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany's largest supplier of out-of-home media, and AWK, UK's outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates a myriad of uses for its optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia's new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phones. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England's leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.

Clear Channel's application relies on NeoMedia's cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.

"NeoMedia's code-reader technology turns mobile phones into multi-functional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content," explains Mario Joußen, CTO of Gavitec AG - mobile digit, a subsidiary of NeoMedia Technologies, Inc. "Wherever small codes can be applied, users of camera phones can -- instantly -- receive content without difficulty."

Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.