La Gazzetta Dello Sport Adopts QR Codes

La Gazzetta dello Sport, a popular Italian newspaper dedicated to the coverage of various sports, has launched a QR code initiative to make print interactive.

The newspaper, published on distinctive pink paper, sells over 400,000 copies daily, with an impressive readership in excess of three million.

Readers of the newspaper can now use their mobile phones to scan printed QR codes to access specialized mobile content, such as sports related video clips.

In order to scan QR codes, users can download the NeoReader, which is a free mobile code reading application.

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.