Hornbach Mobilizes With Prinovis & NeoMedia

Earlier this month, Prinovis announced it had entered into a strategic partnership with NeoMedia Technologies. The cooperation brought together technology leader NeoMedia and innovative print and publishing powerhouse Prinovis.

Based in Germany and the UK, Prinovis provides custom print and communication solutions tailored to their customer’s individual needs and requirements. By incorporating mobile barcoding from NeoMedia, Prinovis can help clients integrate customer touchpoints in a powerful new way.

Jürgen Freier, managing director of sales at Prinovis, this week announced, "The first user of our new mobile services is Hornbach Austria." According to Jürgen, "2D codes can be sent as mobile coupons via SMS to each customer's mobile phone and held over a scanner at the point of sale to be redeemed. The devices - the EXIO barcode scanners from NeoMedia Europe AG - have been placed in all eleven Austrian branches of Hornbach."

Hornbach is the European market leader in the field of Do-It-Yourself megastores with garden centers, and operates around 130 outlets in eight European countries. The company provides a comprehensive range of products at permanently low prices at its megastores across Europe.

"Mobile barcoding is breathing new life into print mediums and NeoMedia is proud to deliver this exciting capability to the marketplace. Prinovis is adding exceptional value to their customers by turning every printed piece they deliver into a measurable, interactive experience. What advertiser doesn’t want this capability?" states Iain McCready, CEO of NeoMedia.

"Mobile barcoding allows Prinovis customers to run smarter, more successful dialogue and loyalty oriented marketing programs. NeoMedia’s tools make executing barcode activities easy and intuitive. We are able to provide a lot of upside to our customers without a lot of additional effort," commented Thorsten Thiel CEO, from Prinovis.

Jürgen Freier added, "Prinovis is seeking partnerships in Germany and Switzerland for the new mobile services. England is also interested in the enterprise solution."