NeoMedia & Arvato Reach 120 Million Worldwide

NeoMedia Technologies has entered into a strategic partnership with arvato services. The cooperation brings together innovative technology and leading services in the fields of media service, customer relationship management, data, finance, supply chain management, customer care, mail and IT to create a new and unique service chain.

arvato services is a leading service provider for effective customer communication, customer loyalty and supply chain management solutions both inside and outside of Europe. NeoMedia is a global leader in camera-initiated transactions using mobile phones and offers innovative and service-oriented solutions for targeting consumers with mobile marketing tactics. Using the NeoReader barcode scanning application and a 2D barcode on print products, consumers can connect to the mobile internet. By linking classical “push” media with the barcode as a “pull” instrument the marketing circle is completed. NeoMedia technology effectively turns books, magazines, posters and advertisements into vehicles that create an interactive dialogue with consumers.

In order to provide its customers with targeted, inexpensive marketing campaigns, arvato services is increasingly focusing on mobile marketing, and therefore on mobile code reading, taking advantage of the innovative technologies supplied by NeoMedia Technologies. With NeoReader® a mobile phone camera becomes a barcode reader, giving the user immediate access to content and services available on the World Wide Web. Valuable customer data can also be generated in this way.

Thomas Leitner, Vice President of arvato media GmbH explains: "NeoMedia is enabling us to open up a new dimension of dialogue with the customer. The ability to interact with a consumer via his or her mobile device adds infinite value to the CRM and marketing disciplines. NeoMedia’s system offers an unrivaled level of performance monitoring – way above that of conventional methods, allowing us to precisely tailor future marketing activities for our customers as well as accurately measure feedback."

Iain McCready, CEO of NeoMedia Technologies: "Gaining arvato services as a business partner is very gratifying. This accomplishment underlines our global market leadership and the outstanding quality of NeoMedia solutions. With this partner at our side we believe we will be able to reach new target groups and extend our mobile marketing value chain to the highest level thanks to integrated arvato solutions."