Tuesday, April 28, 2009

NeoMedia Announces Licensing Program

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, has finalized its patent licensing program and begun negotiations with interested vendors.

In response to the successful reexamination by the USPTO of NeoMedia’s "Barcode Lookup Patent", NeoMedia has moved assertively to re-energize the U.S. mobile barcode marketplace by helping lead a pivotal interoperability pilot and initiating a licensing program both designed to unify the marketplace.

"Now that the patent situation has been clarified, we are looking forward to quickly establishing a viable system that provides the critical elements needed to attract advertisers: reliability and scale. Our recent partnership with NeuStar demonstrates that an interoperable infrastructure is deployable now and provides advertisers with a trusted solution that delivers the largest audience in the U.S. mobile barcode marketplace. It was a great success and a real rallying point for the industry," stated Iain McCready, CEO of NeoMedia.

In keeping with its vision and commitment to developing an interoperable global ecosystem, NeoMedia is licensing its technology to foster innovation and competition in the creation of exciting new mobile barcode applications and services for the advertising industry. NeoMedia’s licensing program is available to all participants who are interested in becoming part of a collaborative ecosystem aligned and committed to growing the mobile barcode marketplace.

"Between the PTO ruling and the NeuStar pilot, the interest in our technology and services is spiking on both the vendor and advertiser fronts. We’ve had some key brand deployments in Europe leveraging NeoSphere, our new code management platform
and we’ve had strong initial interest in our licensing program as well," said Dean Wood, VP of Business Development for NeoMedia.

NeoMedia has recently requested the stay be lifted in their pending infringement case against Scanbuy. At a pre-trial hearing on April 17
th, NeoMedia pushed for the case to move forward on an expedited basis.

NeoMedia currently has 30 active patents spanning 13 countries, with 29 additional patents pending. These patents cover various linkage methods including: Barcodes, RFID, Mag Stripe, Voice, and other machine readable and keyed entry identifiers.

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Anonymous Anonymous said...

Who will be first to license...Google, or Microsoft? Or, Yahoo...or Publicis?...or...? So many potential licensees and there's plenty of time for them all to come around and do just that. Nice blog. Thanks.

7:36 AM  

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