Monday, May 04, 2009

Nokia & NeoMedia Extend 2D Code Campaign

Due to the overwhelming success of the recently concluded multi-channel Nokia Navigation phone promotion in Austria, Nokia, IQ mobile and NeoMedia Technologies have extended their 2D code campaign to Switzerland.

IQ mobile uses NeoMedia’s patented
technologies to provide their customers with mobile advertising campaigns that leverage 2D barcodes. The NeoReader application delivers a fast and accurate scanning experience to consumers and the NeoSphere code management platform provides IQ mobile with a simple but powerful tool to create, track and measure 2D barcode campaigns.

"The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates and opt-in interest, Nokia will be incorporating more campaigns with 2D codes in Central Europe. We are currently running a campaign in Switzerland featuring 2D codes to promote the Nokia Music Device 5800 via the Mobilezone
®, a major catalog retailer," said Harald Winkelhofer, Founder & CEO of IQ mobile. "In general, the 2D code technology plays a very important role in all the mobile marketing concepts that we bring to our client base of international brands and agencies."

Alexander Oswald, Head of Marketing - Alps South East Europe for Nokia added, "We are very pleased with the results and being the first one to use this solution. As we are one of the leading mobility brands, using mobile advertising technologies is important as a new and exciting communication channel. And as well part of our brand DNA of connecting people through mobile solutions."

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Anonymous Barry Kraft said...

This is really a well laid out website. I like how you have presented your information in excellent detail. I think NeoMedia Technologies, Inc. The global leader in mobile barcodes scanning solutions, was selected by IQ mobile, the leading mobile marketing company in Central Europe, to provide 2D barcoding services for their advertising campaigns. The first campaign launched using this technology was an interactive advertising campaign to promote Nokia’s new navigation phones in Austria, which recently concluded.

6:33 AM  
Blogger Selena said...

The 2D code campaign from Nokia sounds like it was a great success in Australia.

Author at Cellulean

1:49 AM  
Anonymous Alvina said...

By the way, what is 2D code? What is it used for? Congratulation for the success of the 2D campaign.

2:39 AM  
Anonymous Lazaro said...

By the way,what is 2D code used for? What was advantage given by the use of 2D code? It was the result our technology advance, wasn't it?

12:37 AM  
Anonymous Alexander said...

What is the function of this application? I really enjoy the product from Nokia since it offers easy to use features compared to other brands. The qualiy of the music is also good making it suitable for you.

11:05 PM  
Anonymous Emil said...

Do all types of Nokia phones include this barcode? i'm familiar enough with nokia products, but I never heard about 2D code before. Is it the same with the QR-code?

8:37 PM  

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