tele.ring Partners With NeoMedia & IQ Mobile

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, was selected by IQ mobile, the leading mobile marketing company in Central Europe, to provide 2D barcode services for Austrian carrier tele.ring.

With the support of the youth marketers, Young Enterprises will be introducing Mobile Tagging technology at 263 Middle and Secondary schools. For this campaign, mobile advertising tags will be placed on posters with a detailed explanation on how to download the NeoReader code scanning software from NeoMedia Technologies. By scanning the tags with their mobile device, students are directly connected to a campaign site where they can access free content.

"tele.ring is famous for its unconventional form of communication. We have considered a new way to communicate with the youthful target audience to engage in dialog. Young people are mobile, alert and always interested in new things. With our Mobile Tagging campaign, we reach our target audience efficiently and can mobilize. In the first five school days, there were over 250 Reader software downloads, 225 day-scans and page views, as well as 90 content downloads," said Peter Hörlezeder, communications director at tele.ring.

"The tagging campaign by tele.ring is something very special. Mobile tagging is not only part of the campaign, but the main actor. They give a detailed description of how it works. As expected, is precisely the target group of young people very experimental, mobile tagging is perfectly placed here," said Harald Winkelhofer, founder and CEO of mobile marketing agency IQ mobile.

IQ mobile already has numerous campaigns in various sectors (including automotive, cosmetics, telecom) and media (tags on posters, city lights, mail, magazines and newspapers) and the response has always been excellent.

The creation and implementation of this mobile tagging campaign was carried out in cooperation with Young Enterprises and NeoMedia Technologies. IQ mobile was the brainstorming and the complete implementation of mobile, Young Enterprises was responsible for the billboard advertising in schools and NeoMedia provided the code reader software and 2D barcodes.

Nokia & NeoMedia Extend 2D Code Campaign

Due to the overwhelming success of the recently concluded multi-channel Nokia Navigation phone promotion in Austria, Nokia, IQ mobile and NeoMedia Technologies have extended their 2D code campaign to Switzerland.

IQ mobile uses NeoMedia’s patented technologies to provide their customers with mobile advertising campaigns that leverage 2D barcodes. The NeoReader application delivers a fast and accurate scanning experience to consumers and the NeoSphere code management platform provides IQ mobile with a simple but powerful tool to create, track and measure 2D barcode campaigns.

"The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates and opt-in interest, Nokia will be incorporating more campaigns with 2D codes in Central Europe. We are currently running a campaign in Switzerland featuring 2D codes to promote the Nokia Music Device 5800 via the Mobilezone^®, a major catalog retailer," said Harald Winkelhofer, Founder & CEO of IQ mobile. "In general, the 2D code technology plays a very important role in all the mobile marketing concepts that we bring to our client base of international brands and agencies."

Alexander Oswald, Head of Marketing - Alps South East Europe for Nokia added, "We are very pleased with the results and being the first one to use this solution. As we are one of the leading mobility brands, using mobile advertising technologies is important as a new and exciting communication channel. And as well part of our brand DNA of connecting people through mobile solutions."

NeoMedia & IQ Mobile Power Nokia Campaign

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, was selected by IQ mobile, the leading mobile marketing company in Central Europe, to provide 2D barcoding services for their advertising campaigns. The first campaign launched using this technology was an interactive advertising campaign to promote Nokia’s new Navigation phones in Austria, which recently concluded.

IQ mobile uses NeoMedia’s patented technologies to provide their customers with mobile advertising campaigns that leverage 2D barcodes. The NeoReader application delivers a fast and accurate scanning experience to consumers and the NeoSphere code management platform provides IQ mobile with a simple but powerful tool to create, track and measure 2D barcode campaigns.

Nokia recently launched their new line of Navigation phones and IQ mobile wanted to provide an innovative campaign that would garner attention and highlight the navigation features of the new phones. Leveraging NeoMedia’s mobile barcoding solutions, IQ mobile developed a multi-channel advertising campaign that enabled mobile consumers to scan a 2D code for a chance to win a Nokia 6210 Navigation phone.

This heavily promoted launch featured a 2D barcode in full-page print ads placed in the high profile Austrian men’s lifestyle magazine “WIENER” as well as “Weekend,” another popular lifestyle magazine. The campaign was further supported with banners, flyers and posters which were placed in bus stations and city lights across Austria. A digital component featured banner ads across 10 different mobile portals.

"IQ mobile was looking for an innovative solution that would help reinforce Nokia’s ‘pioneering’ spirit as well as provide clear value and results. NeoMedia’s 2D barcode solutions created intrigue for consumers, but more importantly, delivered real added-value to Nokia by "turning on" the printed mediums and delivering real-time results for each element of the campaign. The combination of a qualitative interactive consumer experience with a quantifiable and measurable response mechanism makes mobile barcodes a powerful tool for marketers," said Iain McCready, CEO of NeoMedia Technologies. "IQ mobile understands the power of 2D barcodes and works hard to ensure the experience is easy and intuitive for consumers in order to optimize results for their clients."

IQ mobile conducted in-depth response analysis to understand how each element of the Nokia campaign performed. The response rates were similar to that of SMS campaigns which was very compelling when comparing a new technology with a more mature, highly available technology. Additionally, the re-marketing opportunity proved valuable due to the high rate of consumers who opted-in to receive more information. The additional costs required to include the 2D barcodes in the media campaign were minimal but the interactive dialogue with consumers delivered real value.

"The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates and opt-in interest, Nokia will be incorporating more campaigns with 2D codes in Central Europe. We are currently running a campaign in Switzerland featuring 2D codes to promote the Nokia Music Device 5800 via the Mobilezone^®, a major catalog retailer," said Harald Winkelhofer, Founder & CEO of IQ mobile. "In general, the 2D code technology plays a very important role in all the mobile marketing concepts that we bring to our client base of international brands and agencies."

Alexander Oswald, Head of Marketing - Alps South East Europe for Nokia added, "We are very pleased with the results and being the first one to use this solution. As we are one of the leading mobility brands, using mobile advertising technologies is important as a new and exciting communication channel. And as well part of our brand DNA of connecting people through mobile solutions."