Wednesday, May 13, 2009

Dornbirner Messe & T-Mobile Select NeoMedia

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, and philipp, an Austrian-based mobile solutions and services company, were selected by Dornbirner Messe and T-Mobile, to provide 2D barcode services for the spring exhibition Frühjahrsmesse, which took place in Dornbirn, Austria.

Trade fair organizer, Dornbirner Messe used 2D codes from NeoMedia in their promotion campaigns for Frühjahrsmesse.

Visitors at the spring exhibition were encouraged to text MESSE via SMS over the T-Mobile network, which linked them to the NeoReader download site. Once the NeoReader code scanning software was installed on their device, visitors could scan the Data Matrix code, which connected them to mobile content.

Through NeoMedia, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.

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