Mazda & NeoMedia Launch QR Code Campaign

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, has been selected by Mazda to power an innovative QR code campaign in Austrian magazines Sport Week and Format to promote the pre-launch of the new Mazda 3.

Readers of the magazines are encouraged to text CODE to 48000 which will link them to the NeoReader download site. Once the NeoReader code scanning software is installed on their device, readers can scan the QR code which will connect them to mobile content.

Through NeoMedia, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.