NeoMedia Gears Up For CTIA Wireless 2007

With CTIA Wireless I.T. & Entertainment 2007 just two weeks away, NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, is gearing up to showcase their innovative optical code reading technology and mobile ticketing solutions.

CTIA Wireless I.T. & Entertainment, the largest wireless data event in the industry, embodies the ever-changing, dynamic, and innovative world of wireless data in enterprise and in entertainment. CTIA Wireless is the one show that brings key audiences such as enterprise users, solution providers, content owners, and mobile distribution channels together to form strategic partnerships, service industry needs, and create new innovations in wireless data. With over 300 exhibitors and special technology pavilions in mobile entertainment, enterprise mobility, M2M and application development, CTIA Wireless is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

NeoMedia's flagship qode® platform will be on exhibit at CTIA Wireless I.T. & Entertainment 2007 at the Moscone Center South Hall, San Francisco, CA from October 23 to October 25. NeoMedia will be showcasing their industry leading mobile enterprise and optical code reading technology in booth #1351.

NeoMedia's qode platform includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content via the mobile internet. qode®reader works with camera-enabled phones, letting users "click" on 2-dimensional "smartcodes" for a direct connection to desired multimedia information, advertising, promotions and content, etc., and qode®window lets users enter a key word, slogan, barcode number or other unique identifier, for similar connection. NeoMedia's mobile ticketing and couponing solutions were developed by Gavitec, and consists of a back-end system for ticket/coupon generation and validation as well as readers that can be deployed in a stand-alone configuration, integrated into venue turnstiles/entryways, or combined in point-of-sale systems.

All eyes will be on NeoMedia at this years CTIA Wireless I.T. & Entertainment as many in the mobile industry are anticipating the imminent announcement and launch of NeoMedia's newly developed NeoReader application. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes, and all 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

By utilizing NeoMedia's NeoReader technology, camera phones are instantly transformed into universal code readers that can read UPC barcodes and two-dimensional smartcodes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry.

Please join us at CTIA Wireless I.T. & Entertainment 2007.