Saturday, October 06, 2007

NeoMedia Announces Strategic Advisory Board

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today that they will create the first NeoMedia Technologies advisory board and induct highly qualified industry veterans with deep wireless industry experience. The first inductees will include Clarence Wesley and Marc Lefar.

Clarence Wesley brings 22 years of management and development experience from the technology field. Mr. Wesley was previously the founder and general manager of Xerox Mobile Solutions and principal at Xerox Palo Alto research Center (PARC) in the New Ventures Group. Prior to this, Mr. Wesley was the VP and general manager of NewtonSource Wireless, a management consultant for Marakon Associates, and spent several years as a software engineer with EDS and as a marketing executive with IBM.

Marc Lefar was previously Chief Marketing Officer of Cingular Wireless (AT&T), responsible for all marketing strategy and execution. He had been with Cingular Wireless from 2003-2007 and currently operates his own technology and media consultancy, Marketing Insights. Prior to his position at Cingular Wireless, Marc acquired extensive experience in telecommunications through high-level marketing and management positions at GTE Wireless, Verizon Wireless, and Cable and Wireless Global. Mr. Lefar earned recognition as one of Advertising Age's Power Players, received the Marketing Top 50 Award, and lead Cingular Wireless to be a recipient of the accredited Gold Effie award. Marc currently serves on advisory boards of mobile marketing companies Air2Web and Local Solution's Network.

"The development of the first NeoMedia Technologies Advisory board has combined many talented and highly qualified executives with much to offer in the technology and telecommunication fields," states William J. Hoffman, CEO of NeoMedia Technologies. "All the members bring extensive knowledge of the wireless and telecom industries. We are happy to have their commitment to NeoMedia Technologies."

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