Tuesday, July 31, 2007

Mobile Codes Consortium (MC2) Presentation

The goal of The Mobile Codes Consortium (MC2) is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.

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