NeoMedia To Co-Market qode® With Mobalis

NeoMedia Technologies, the global leader in mobile enterprise and marketing technology, said today that it has signed a co-marketing agreement with Mobalis, a mobile marketing agency and its partner in Latin America.

Based in Monterrey, Mobalis offers mobile marketing implementation for large-scale events including sporting shows and concerts, and has previously partnered with NeoMedia to develop and implement wireless programs. In its role in the co-marketing agreement, NeoMedia will enable camera phones with its patented qode® technology during REVENTOUR, a traveling music festival which visits 20 cities throughout Mexico from June through November. Attendance at REVENTOUR is estimated to be in excess of 200,000 participants.

Mobalis is implementing optically initiated mobile codes on marketing and promotional materials at all REVENTOUR events. The qode® interactive experience invites attendees to "click" on a code and earn points that can be redeemed for prizes, as well as enter a drawing for an X-Box video game console and other prizes.

"Mobalis is a global leader in mobile marketing, and is on the forefront of cutting edge applications for marketing well known brands," said William J. Hoffman, NeoMedia's CEO. "Our partnership with Mobalis and participation in REVENTOUR will include use of interactive 2D codes, which will be fully integrated with marketing efforts, stimulating and facilitating direct interaction between consumers and the brands' management."

"In testing and launch this program, we have been impressed by how the Mexican community is reacting to the use of 2D code technology at REVENTOUR," said, Felipe Fadon, CEO of Mobalis. "Moving forward, Mobalis is confident that the mobile technology provided by NeoMedia, will increase interaction with our audience."