Thursday, June 21, 2007

Mobalis & Estrella Power Reventour With qode®

NeoMedia's patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Mobalis and Estrella to power Reventour 2007.

Reventour is a vibrant music festival, which brings together Latin American stars Moenia, Nikki Klan, Kumbia All Stars, and Maria Jose. The 20 city tour kicked off June 16th in Cancun and will be incorporating 2-dimensional barcodes to provide visitors with a truly unique interactive experience.

The promotion runs from June 18th to December 1st, 2007 and entices visitors to download qode onto their mobile phone and earn points by clicking on 2D codes placed throughout the venue. Points can then be redeemed for prizes such as CDs, video games, and Xbox video game consoles.

Mobalis, a multimedia mobile marketing agency and one of NeoMedia's partners in Latin America, offering a "one-stop shop" complete mobile solution for the Mexican market, is responsible for the interactive implementation at Reventour 2007.

For more information, please visit the Reventour Blog and the official Reventour Myspace.

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