NeoMedia To Co-Market qode® With Mobalis

NeoMedia Technologies, the global leader in mobile enterprise and marketing technology, said today that it has signed a co-marketing agreement with Mobalis, a mobile marketing agency and its partner in Latin America.

Based in Monterrey, Mobalis offers mobile marketing implementation for large-scale events including sporting shows and concerts, and has previously partnered with NeoMedia to develop and implement wireless programs. In its role in the co-marketing agreement, NeoMedia will enable camera phones with its patented qode® technology during REVENTOUR, a traveling music festival which visits 20 cities throughout Mexico from June through November. Attendance at REVENTOUR is estimated to be in excess of 200,000 participants.

Mobalis is implementing optically initiated mobile codes on marketing and promotional materials at all REVENTOUR events. The qode® interactive experience invites attendees to "click" on a code and earn points that can be redeemed for prizes, as well as enter a drawing for an X-Box video game console and other prizes.

"Mobalis is a global leader in mobile marketing, and is on the forefront of cutting edge applications for marketing well known brands," said William J. Hoffman, NeoMedia's CEO. "Our partnership with Mobalis and participation in REVENTOUR will include use of interactive 2D codes, which will be fully integrated with marketing efforts, stimulating and facilitating direct interaction between consumers and the brands' management."

"In testing and launch this program, we have been impressed by how the Mexican community is reacting to the use of 2D code technology at REVENTOUR," said, Felipe Fadon, CEO of Mobalis. "Moving forward, Mobalis is confident that the mobile technology provided by NeoMedia, will increase interaction with our audience."

Mobalis & Estrella Power Reventour With qode®

NeoMedia's patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Mobalis and Estrella to power Reventour 2007.

Reventour is a vibrant music festival, which brings together Latin American stars Moenia, Nikki Klan, Kumbia All Stars, and Maria Jose. The 20 city tour kicked off June 16th in Cancun and will be incorporating 2-dimensional barcodes to provide visitors with a truly unique interactive experience.

The promotion runs from June 18th to December 1st, 2007 and entices visitors to download qode onto their mobile phone and earn points by clicking on 2D codes placed throughout the venue. Points can then be redeemed for prizes such as CDs, video games, and Xbox video game consoles.

Mobalis, a multimedia mobile marketing agency and one of NeoMedia's partners in Latin America, offering a "one-stop shop" complete mobile solution for the Mexican market, is responsible for the interactive implementation at Reventour 2007.

For more information, please visit the Reventour Blog and the official Reventour Myspace.