Gavitec Powers Mobile Ticketing For O2

A new service delivered by O2 for the West End hit, The Lord of the Rings, brings the latest in mobile technology to the theater world.

It is the first major commercial launch of a full scale mobile ticketing service in Europe, which allows customers to buy, receive, and access a show, all using their mobile phone.

The service will allow O2 customers to purchase up to 10 tickets for The Lord of the Rings production, at a preferential rate of £25, compared to the normal price of £60, using a secured credit card transaction over O2's Active Portal.

The virtual ticket will exist in the "my tickets" section of The Lord of the Rings mobile box office, accessed via your phone. The tickets, all for Tuesday night performances, will let you know your seat numbers, opening times, and has a unique 2D barcode which can be scanned in and redeemed at the Theatre Royal, Drury Lane.

The mobile ticketing initiative is a collaborative effort between Telefonica O2 Europe, Trinity Mobile, and NeoMedia's Gavitec. Trinity's integrated FoneScan™ utilizes Gavitec's MD20 code scanning technology and can be embedded within an existing point-of-sale, kiosk, entry control system, desk/bar top, or other hardware.

Telefonica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use O2 as their consumer brand. In addition, O2 has established the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively.

To access the service, O2 customers can text LOTR to 2020.

Mobile Codes Consortium (MC2) Presentation

The goal of The Mobile Codes Consortium (MC2) is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.

Nokia, KPN, & O2 Join Mobile Codes Consortium

Pressure Mounts for Industry Standards as Telecom Giants Join the Mobile Codes Consortium.

Telecom industry leaders Nokia, KPN and Telefónica O2 Europe have joined the Mobile Codes Consortium (MC2) – a cross-company group setup to promote unified standards in camera cell-phone barcode reading technology. They join the original founding members Gavitec, Hewlett-Packard, NeoMedia Technologies and Publicis Groupe, to form MC2’s steering group, which will be responsible for guiding the new organization.

MC2’s aim is to accelerate the adoption of code-reading technologies that will enable users of mobile camera-phones pointed at a printed or displayed 2D barcode, to activate the phone to connect to a particular web-page, download coupons or other digital files, make a phone call or send a text message at the click of a button. Based on the widespread adoption of this technology in Japan and the growing popularity of camera-phones, the MC2 believes that this will have many important applications for both the marketing and public communications industries.

"KPN is constantly exploring new innovative services for its customers and considers 2D barcodes to be an important breakthrough development, offering consumers considerable advantages while also generating interesting business opportunities for participating companies", said Marcel Annaka, Business Incubator of KPN.

“This technology could make traditional advertising as interactive as the internet, both in terms of helping customers go straight to offers, and in terms of helping marketing agencies measure which ads are generating what levels of response,” said Thomas Curwen, Planning Director at Publicis.

“The standards for wireless technology in Asia far exceed those in Europe and America. A unified consortium is the first step to worldwide advancement and NeoMedia is committed to such a partnership,” said Chas Fritz, CEO of NeoMedia Technologies.

And Tim Kindberg, a senior researcher from HP Labs, who has been working with mobile code technologies, said: “MC2 believes that standards or recommendations are necessary to make the technology as popular and useful in the Europe and the US as it already is in Japan and South Korea, where market dominant companies set the
standards.”

Kindberg added: “If, on the other hand, the new technology is allowed to develop without standards, it will result in gradual fragmentation, with readers and barcodes not working consistently together. This could prevent the widespread adoption of the technology by both the public and the marketing industry and may confuse customers.”

The newly created steering group will now focus on the best approach to enable MC2 to press for widely accepted industry standards. In the first instance, this will mean guiding it until it can join an existing mobile industry body, where the group will be better able to meet its objectives of recommending business models, technology standards, and methods of making mobile code technology useful to the public and to the marketing industry.

Source: Mobile Codes Consortium