Gavitec Powers Mobile Ticketing For O2

A new service delivered by O2 for the West End hit, The Lord of the Rings, brings the latest in mobile technology to the theater world.

It is the first major commercial launch of a full scale mobile ticketing service in Europe, which allows customers to buy, receive, and access a show, all using their mobile phone.

The service will allow O2 customers to purchase up to 10 tickets for The Lord of the Rings production, at a preferential rate of £25, compared to the normal price of £60, using a secured credit card transaction over O2's Active Portal.

The virtual ticket will exist in the "my tickets" section of The Lord of the Rings mobile box office, accessed via your phone. The tickets, all for Tuesday night performances, will let you know your seat numbers, opening times, and has a unique 2D barcode which can be scanned in and redeemed at the Theatre Royal, Drury Lane.

The mobile ticketing initiative is a collaborative effort between Telefonica O2 Europe, Trinity Mobile, and NeoMedia's Gavitec. Trinity's integrated FoneScan™ utilizes Gavitec's MD20 code scanning technology and can be embedded within an existing point-of-sale, kiosk, entry control system, desk/bar top, or other hardware.

Telefonica O2 Europe comprises mobile network operators in the UK, Ireland and Slovakia, along with integrated fixed/mobile businesses in Germany and the Czech Republic - all of which use O2 as their consumer brand. In addition, O2 has established the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively.

To access the service, O2 customers can text LOTR to 2020.