NeoMedia To Present At Smartphone Summit 07

Smartphone Summit Presents 'Smartphone Enterprise Solutions 2007' San Francisco - An exclusive conference event beginning October 22, 2007 with CTIA Wireless I.T. & Entertainment, dedicated to bringing you the top Smartphone based Enterprise Solutions from all Smartphone O/S platforms including Symbian, Microsoft, Palm, Linux, and beyond. The focused attendee demographic includes enterprise executives as well as wireless developers and I.T. professionals.

Throughout the conference attendees will be given the inside track on the ways their business can benefit from the latest Smartphone technologies, solutions, hardware, software, and accessories. The amount of requests for speaking opportunities have been staggering, yet only the most innovative and informative sessions will make it to the conference. Keynote by Platinum Sponsor Symbian.

Please join us in room C2 from 5:00pm - 5:50pm for 'Smartphone Interactivity (Social Networking & Personal Communications) with a special session introduction by NeoMedia Technologies' CEO William J. Hoffman. Join the pioneers taking social networking wireless for an in-depth look at the implications of this technology, including how it may be monetized for ROI of those enabling these experiences, as well as security of the experience.

I had the esteemed pleasure of catching up with NeoMedia Technologies' CEO William J. Hoffman and asked him what people can expect from NeoMedia at this years CTIA Wireless I.T. & Entertainment.

"NeoMedia is excited to introduce a clean and fresh image as the 'global leader in optically initiated transactions for mobile devices.' The future is now, and NeoMedia will lead the industry with their complete offering of mobile solutions.

NeoMedia is very pleased to be participating in CTIA at San Francisco this October because it is the first time NeoMedia will be integrating and showcasing our hardware from Gavitec AG - mobile digit and introducing the long awaited NeoReader, a universal code reading application. NeoMedia Technologies will be very visible at speaker events on the 22nd, including the Smartphone Summit and Mobile Entertainment Summit. At the booth, 1351, there will be live demos of the EXIO for mobile ticketing and couponing, code readers, and company professionals to meet with.

Visit a summit speech and stop by our booth to see what we are all about."

Mobile Codes Consortium (MC2) Presentation

The goal of The Mobile Codes Consortium (MC2) is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. A market-driven, open-standards approach will allow 2D barcodes to act as a catalyst in mobile internet adoption, mirroring the growth of web adoption over the last ten years. We invite others to join us on our mission to advance the widespread adoption of mobile codes, through the formation of the MC2. We are interested to hear from companies who share our core goals: to create standards to ensure interoperability, to ensure a business framework for profitable growth, and to encourage and educate the market in general.

Deutsche Telekom Joins Mobile Codes Consortium

Pressure continues to mount for industry standards as telecom giant Deutsche Telekom joins the Mobile Codes Consortium (MC2) – a cross-company group setup to promote unified standards in camera cell-phone barcode reading technology. They join the original founding members Gavitec, Hewlett-Packard, NeoMedia Technologies and Publicis Groupe, to form MC2’s steering group, which will be responsible for guiding the new organization.

Deutsche Telekom is one of the world's leading telecommunications companies represented in 50 countries around the globe. As a unit of Deutsche Telekom, T-Mobile International is one of the world's leading mobile communications providers, with more than 100 million customers in Europe and the United States. They follow industry leaders Nokia, KPN and Telefónica O2 Europe who joined the Mobile Codes Consortium last month.

MC2’s aim is to accelerate the adoption of code-reading technologies that will enable users of mobile camera-phones pointed at a printed or displayed 2D barcode, to activate the phone to connect to a particular web-page, download coupons or other digital mediums, make a phone call or send a text message at the click of a button. Based on the widespread adoption of this technology in Japan and the growing popularity of camera-phones in Asia, Europe, and North America, the Mobile Codes Consortium believes that this will have many important applications for both the marketing and public communications industries.

The newly created steering group will now focus on the best approach to enable MC2 to press for widely accepted industry standards. In the first instance, this will mean guiding it until it can join an existing mobile industry body, where the group will be better able to meet its objectives of recommending business models, technology standards, and methods of making mobile code technology useful to the public and to the marketing industry.

Nokia, KPN, & O2 Join Mobile Codes Consortium

Pressure Mounts for Industry Standards as Telecom Giants Join the Mobile Codes Consortium.

Telecom industry leaders Nokia, KPN and Telefónica O2 Europe have joined the Mobile Codes Consortium (MC2) – a cross-company group setup to promote unified standards in camera cell-phone barcode reading technology. They join the original founding members Gavitec, Hewlett-Packard, NeoMedia Technologies and Publicis Groupe, to form MC2’s steering group, which will be responsible for guiding the new organization.

MC2’s aim is to accelerate the adoption of code-reading technologies that will enable users of mobile camera-phones pointed at a printed or displayed 2D barcode, to activate the phone to connect to a particular web-page, download coupons or other digital files, make a phone call or send a text message at the click of a button. Based on the widespread adoption of this technology in Japan and the growing popularity of camera-phones, the MC2 believes that this will have many important applications for both the marketing and public communications industries.

"KPN is constantly exploring new innovative services for its customers and considers 2D barcodes to be an important breakthrough development, offering consumers considerable advantages while also generating interesting business opportunities for participating companies", said Marcel Annaka, Business Incubator of KPN.

“This technology could make traditional advertising as interactive as the internet, both in terms of helping customers go straight to offers, and in terms of helping marketing agencies measure which ads are generating what levels of response,” said Thomas Curwen, Planning Director at Publicis.

“The standards for wireless technology in Asia far exceed those in Europe and America. A unified consortium is the first step to worldwide advancement and NeoMedia is committed to such a partnership,” said Chas Fritz, CEO of NeoMedia Technologies.

And Tim Kindberg, a senior researcher from HP Labs, who has been working with mobile code technologies, said: “MC2 believes that standards or recommendations are necessary to make the technology as popular and useful in the Europe and the US as it already is in Japan and South Korea, where market dominant companies set the
standards.”

Kindberg added: “If, on the other hand, the new technology is allowed to develop without standards, it will result in gradual fragmentation, with readers and barcodes not working consistently together. This could prevent the widespread adoption of the technology by both the public and the marketing industry and may confuse customers.”

The newly created steering group will now focus on the best approach to enable MC2 to press for widely accepted industry standards. In the first instance, this will mean guiding it until it can join an existing mobile industry body, where the group will be better able to meet its objectives of recommending business models, technology standards, and methods of making mobile code technology useful to the public and to the marketing industry.

Source: Mobile Codes Consortium