Sunday, July 29, 2007

Mobalis Powers Compilation 2007 With qode®

NeoMedia's patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Mobalis and Modelo Light to power The Annual compilation 2007 on the Warner Music label.

The six disc limited edition box set is
a stellar collection of 100 of the biggest club and electronic hits ripping up the Latin American airwaves over the last year. House, Progressive, Techno-Trance, Pop, Dance, Electro Beats, Tribal, and Latin Beats are the delicious flavors tasted in this unique compilation.

Within each box set is a special card insert, inviting users to download qode onto their cell phone and click on the interactive 2D code to access mobile web content, such as free wallpapers, video clips, and music samples. Users may also enter the keyword "ML" into their
qode®window for similar connection.

Based in Monterrey, Mobalis offers mobile marketing implementation for large-scale events including sporting shows and concerts. Mobalis, a multimedia mobile marketing agency and one of NeoMedia's co-marketing partners in Latin America, offering a "one-stop shop" complete mobile solution for the Mexican market, is responsible for the interactive qode initiative for The Annual Compilation 2007.

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Blogger reddknight said...

I think this is an excellent event and a sweet spot for adoption of new/technical marketing methods. It would be hard to find a better place to make a positive impression than at the intersection of music, beer and good times.


11:06 AM  

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