NeoMedia Technologies Launches New Website

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NeoMedia & Gavitec Launch The NeoReader

NeoMedia Technologies and its wholly owned subsidiary, Gavitec AG - mobile digit, unveiled today their co-developed code-reading application – NeoReader – designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content.

Navigating the mobile Internet today can be a difficult task. Typing in web-addresses using small mobile keypads or navigating through mobile menus on the small screens can be time consuming and confusing, to the users. Imagine a world where camera phones could read a small barcode allowing immediate access to active content. Users can be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access. With the NeoReader, users can read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions.

The NeoReader allows users to scan 1D and 2D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

Providing an unparalleled and enriched interactive experience, the software provides limitless mobile phone applications that can enhance mobile marketing efforts. The NeoReader provides businesses, consumer-oriented companies, and enterprise organizations the ability to create interactive products and services. Any product package, ad campaign, retail display, publication, or other variety of medium can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere.

Consumers that download the NeoReader on their handsets will have the advantage of a ubiquitous and easy to use program that is both interactive and versatile. Many forms of information and online content can be embedded in barcode symbologies. The NeoReader can scan codes including all common non-proprietary 2D codes, including Data Matrix, QR, Aztec, as well as URL embedded 2D codes, and all traditional 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

The technologies behind the NeoReader application combine NeoMedia’s patented resolution technology, and Gavitec's ultra-small footprint and platform-independent code scanning algorithms, Lavasphere. Gavitec's award winning mobile code reading technology, Lavasphere, has been employed in the past few years to recognize 2D codes used in the BBC's Coast Mobile project as well as in other public trials in the UK, namely Hewlett-Packard Laboratories’ Active Print projects in Bristol. Currently, 3 major out of home media companies including UK’s affiliate, Clear Channel, are using the Lavasphere version of the code-reading technology to manage and control their billposting, and reach groundbreaking process optimization through camera phones.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit NeoReader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

NeoMedia Launches Optical Messaging Service

NeoMedia Technologies, the global leader in camera-initiated transactions for wireless devices, is proud to announce the launch of its ground-breaking Optical Messaging Service.

Through the company's patented products and services, NeoMedia enables traditional one-way media such as print, packaging, labels, outdoor and broadcast TV, to generate incremental revenue from their existing offerings through interactive advertising business models. NeoMedia does so by enabling camera phones to directly connect consumers to brand advertisers using a barcode embedded in an advertisement of any kind. NeoMedia's patented platform also ensures that the two-way transactions are reliably completed, controlled, recorded, and billed. The platform ensures that all parties involved in the transaction are accurately compensated by predefined business rules.

NeoMedia's Optical Messaging Service consists of three core components:

* NeoMedia Optical Messaging provides end-to-end solutions for producing, reading and processing optical codes for wireless transactions.

* NeoMedia Access Technology is a complete suite of products including award winning software and hardware for reading and scanning barcodes in the mobile environment.

* NeoMedia Resolution Services provide a robust and reliable set of services and applications behind its Optical Messaging Service.

Through NeoMedia's complete solution, Media companies, Consumers, Businesses, Wireless Operators, and OEMs can harness wireless networks to perform commerce more efficiently and securely. Using camera enabled mobile phones, barcode-reading software (NeoReader) and an interoperable billing, clearing, and settlement infrastructure (NeoServer - OMS/OMI), NeoMedia embraces open standards, full interoperability, and is barcode symbology agnostic. The company's main purpose is to ensure that all transactions requested by end users work as intended, all parties are compensated correctly, and that the technology achieves mass-adoption.

NeoMedia's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. The company's Optical Messaging and interchange platforms (OMS and OMI) create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web URLs, text messages (SMS), and telephone calls - ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce.

NeoMedia stands out from its competition by embracing existing and developing standards for wireless and barcode technologies, and provides a global infrastructure to resolve these barcodes across multiple wireless providers. NeoMedia also creates the necessary technology to read barcodes presented on phone displays for redemption at points of sale and ticket counters. In doing so, NeoMedia enables a seamless, secure, and industry leading platform for mobile commerce, advertising, and communication.

NeoMedia To Present At Smartphone Summit 07

Smartphone Summit Presents 'Smartphone Enterprise Solutions 2007' San Francisco - An exclusive conference event beginning October 22, 2007 with CTIA Wireless I.T. & Entertainment, dedicated to bringing you the top Smartphone based Enterprise Solutions from all Smartphone O/S platforms including Symbian, Microsoft, Palm, Linux, and beyond. The focused attendee demographic includes enterprise executives as well as wireless developers and I.T. professionals.

Throughout the conference attendees will be given the inside track on the ways their business can benefit from the latest Smartphone technologies, solutions, hardware, software, and accessories. The amount of requests for speaking opportunities have been staggering, yet only the most innovative and informative sessions will make it to the conference. Keynote by Platinum Sponsor Symbian.

Please join us in room C2 from 5:00pm - 5:50pm for 'Smartphone Interactivity (Social Networking & Personal Communications) with a special session introduction by NeoMedia Technologies' CEO William J. Hoffman. Join the pioneers taking social networking wireless for an in-depth look at the implications of this technology, including how it may be monetized for ROI of those enabling these experiences, as well as security of the experience.

I had the esteemed pleasure of catching up with NeoMedia Technologies' CEO William J. Hoffman and asked him what people can expect from NeoMedia at this years CTIA Wireless I.T. & Entertainment.

"NeoMedia is excited to introduce a clean and fresh image as the 'global leader in optically initiated transactions for mobile devices.' The future is now, and NeoMedia will lead the industry with their complete offering of mobile solutions.

NeoMedia is very pleased to be participating in CTIA at San Francisco this October because it is the first time NeoMedia will be integrating and showcasing our hardware from Gavitec AG - mobile digit and introducing the long awaited NeoReader, a universal code reading application. NeoMedia Technologies will be very visible at speaker events on the 22nd, including the Smartphone Summit and Mobile Entertainment Summit. At the booth, 1351, there will be live demos of the EXIO for mobile ticketing and couponing, code readers, and company professionals to meet with.

Visit a summit speech and stop by our booth to see what we are all about."

NeoMedia Gears Up For CTIA Wireless 2007

With CTIA Wireless I.T. & Entertainment 2007 just two weeks away, NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, is gearing up to showcase their innovative optical code reading technology and mobile ticketing solutions.

CTIA Wireless I.T. & Entertainment, the largest wireless data event in the industry, embodies the ever-changing, dynamic, and innovative world of wireless data in enterprise and in entertainment. CTIA Wireless is the one show that brings key audiences such as enterprise users, solution providers, content owners, and mobile distribution channels together to form strategic partnerships, service industry needs, and create new innovations in wireless data. With over 300 exhibitors and special technology pavilions in mobile entertainment, enterprise mobility, M2M and application development, CTIA Wireless is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

NeoMedia's flagship qode® platform will be on exhibit at CTIA Wireless I.T. & Entertainment 2007 at the Moscone Center South Hall, San Francisco, CA from October 23 to October 25. NeoMedia will be showcasing their industry leading mobile enterprise and optical code reading technology in booth #1351.

NeoMedia's qode platform includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content via the mobile internet. qode®reader works with camera-enabled phones, letting users "click" on 2-dimensional "smartcodes" for a direct connection to desired multimedia information, advertising, promotions and content, etc., and qode®window lets users enter a key word, slogan, barcode number or other unique identifier, for similar connection. NeoMedia's mobile ticketing and couponing solutions were developed by Gavitec, and consists of a back-end system for ticket/coupon generation and validation as well as readers that can be deployed in a stand-alone configuration, integrated into venue turnstiles/entryways, or combined in point-of-sale systems.

All eyes will be on NeoMedia at this years CTIA Wireless I.T. & Entertainment as many in the mobile industry are anticipating the imminent announcement and launch of NeoMedia's newly developed NeoReader application. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes, and all 1D UPC open source codes. This allows the NeoReader to function as a universal code reader and allows the user to click on a variety of codes with a single application installed.

By utilizing NeoMedia's NeoReader technology, camera phones are instantly transformed into universal code readers that can read UPC barcodes and two-dimensional smartcodes simply by clicking with their installed camera phone application. Users connect directly to the mobile Internet without URLs or manually entered links. The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry.

Please join us at CTIA Wireless I.T. & Entertainment 2007.

NeoMedia Announces Strategic Advisory Board

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today that they will create the first NeoMedia Technologies advisory board and induct highly qualified industry veterans with deep wireless industry experience. The first inductees will include Clarence Wesley and Marc Lefar.

Clarence Wesley brings 22 years of management and development experience from the technology field. Mr. Wesley was previously the founder and general manager of Xerox Mobile Solutions and principal at Xerox Palo Alto research Center (PARC) in the New Ventures Group. Prior to this, Mr. Wesley was the VP and general manager of NewtonSource Wireless, a management consultant for Marakon Associates, and spent several years as a software engineer with EDS and as a marketing executive with IBM.

Marc Lefar was previously Chief Marketing Officer of Cingular Wireless (AT&T), responsible for all marketing strategy and execution. He had been with Cingular Wireless from 2003-2007 and currently operates his own technology and media consultancy, Marketing Insights. Prior to his position at Cingular Wireless, Marc acquired extensive experience in telecommunications through high-level marketing and management positions at GTE Wireless, Verizon Wireless, and Cable and Wireless Global. Mr. Lefar earned recognition as one of Advertising Age's Power Players, received the Marketing Top 50 Award, and lead Cingular Wireless to be a recipient of the accredited Gold Effie award. Marc currently serves on advisory boards of mobile marketing companies Air2Web and Local Solution's Network.

"The development of the first NeoMedia Technologies Advisory board has combined many talented and highly qualified executives with much to offer in the technology and telecommunication fields," states William J. Hoffman, CEO of NeoMedia Technologies. "All the members bring extensive knowledge of the wireless and telecom industries. We are happy to have their commitment to NeoMedia Technologies."