Sky Radio Interview With CEO William Hoffman

William J. Hoffman, Chief Executive Officer of NeoMedia Technologies was featured in an exclusive interview with Sky Radio that will air on American Airlines for the entire month of October.

The interview covered topics including NeoMedia Technologies' patented qode technology, the values and advantages associated with mobile code reading, growth initiatives, and future market potential.

NeoMedia Technologies is the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

To download and listen to the Sky Radio interview with NeoMedia's CEO William Hoffman, please click here.

Gavitec Brings Mobile Ticketing To Philippines

Together with the Philippine’s mobile marketing specialist Omniprime, Gavitec AG - mobile digit, a NeoMedia Technologies company, launched, under intense media interest, a mobile ticketing system for Manila’s major public transportation line MRT3.

With over 1 billion text messages sent every day, the mobile phone is the most commonly used means of communication in the Philippines. From now on, the mobile phone will play an even more important role: in cooperation with Omniprime, Gavitec AG - mobile digit, implemented a mobile ticketing system for the Manila Metro Rail Transit System, popularly known as the MRT, Metrostar Express, or Metrostar. MRT3 is the major public transport line in Manila with 180 million passengers each year. The three largest national mobile phone operators Smart, Globe and Sun are aboard as well to support the new mobile ticketing system. NeoMedia’s Gavitec agreed to a contract of $1.3 million over a duration of 3 years.

The main goal of the innovative mobile ticketing system is to provide instant MRT3 tickets. Passengers receive their passes via text message in the form of a two-dimensional barcode directly to their mobile phone. Prior to travel, each code is read and validated by Gavitec scanners. The advantage is that over half of the Philippines’ 70 million residents use their cell phone as their primary means of communication. Traveling is now easier, quicker and cashless, therefore reducing long queues of passengers.

For mobile solutions based on text and picture messages, the Philippines are the ideal location. “The circumstances given in the Philippines hold a considerable potential for development for mobile marketing. We are very pleased to again prove the established performance of the Gavitec technology with the implementation of this mobile ticketing project for MRT3,“ emphasized the CEO of NeoMedia’s Gavitec AG – mobile digit, Dr. Christian Steinborn.

Simeon Kintanar, chairman of Omniprime Marketing Inc. and former president of the Philippines’ National Telecommunications Commission, and committee chairman of the House of Representatives for telecommunications, explains the decision for partnering with NeoMedia’s Gavitec, "this project is top priority for Omniprime. Due to the high reliability and quality of the Gavitec technology, and following our long and in-depth testing phase, we knew that partnering with NeoMedia’s Gavitec was good for both our companies."

Gavitec’s flexible and easy-to-use technology offers many advantages such as new channels of distribution, a more targeted and directed sales approach and precise response evaluation. The capabilities of the Gavitec product range allow for many other mobile marketing applications: For example, different data contents like tickets, coupons or discount vouchers can be encrypted in the form of two-dimensional codes and sent to mobile phones via SMS. The code appears in the mobile phone display and is then read by Gavitec scanners (EXIO or MD-20). Codes are automatically and securely validated against a database via GPRS. Gavitec’s code-reading technology turns the mobile phone into an ideal platform for the transfer and verification of electronic tickets.

NeoMedia Appoints Christian Steinborn As COO

NeoMedia Technologies is pleased to announce that Dr. Christian Steinborn, CEO of Gavitec AG - mobile digit, will assume the additional role of Chief Operating Officer (COO) of NeoMedia. Dr. Steinborn will oversee global sales opportunities and business operations of both NeoMedia and Gavitec.

With a PhD in Banking Operations Law, and an International MBA, Dr. Steinborn is a seasoned executive with years of experience in the wireless industry and demonstrates consistent execution of sales and profitably initiatives.

According to Dr. Steinborn, "The key to future growth is our ability to create high-quality innovative products and to understand our customer's individual requirements and needs."

Gavitec AG – mobile digit is a specialist in designing and manufacturing flexible, easy-to-use, high-quality code readers and in delivering full-service solutions. Our approach is to provide our customers in industry, finance, media, retail and IT with high-quality products, services and integrated solutions. Gavitec brings new impulses to the mobile phone technology and therefore enhances mobile phone user’s convenience in the world with “Gavitec inside”. Network operators, manufacturers, content providers, marketing partners, investors, consulting companies and resellers claim Gavitec AG – mobile digit as the partner of choice for full-service mobile solutions.

Win A Free CD With Lime Magazine & qode®

Warner Music Singapore and Avanzare Solutions, in conjunction with Lime Magazine, are proud to sponsor a CD giveaway for the long awaited and highly anticipated CD release by Don and Drew.

The single, "Bouncy Bouncy Smack Smack" has been #1, and at the top of the Singapore music charts for nearly 10 weeks. The catchy hip-hop infused club favorite exploded overnight and has been burning up the radio airwaves ever since.

Lime, a monthly magazine published under the umbrella of MediaCorp, targets Asian youth and focuses on tabloid breaking news, music, celebrity and entertainment. The contents in Lime features Asian celebrities and showcases the lifestyle of youth in Singapore.

Readers of the popular magazine will be invited to download the qode® application onto there cell phone and click on the advertised 2D code, or enter the keyword "DONANDDREW" into their qode®window to connect to the mobile web and enter the Lime CD giveaway. Participants will be prompted to enter their name and contact number, and answer a question in order to be entered into a drawing to win a free Don and Drew CD.

NeoMedia Technologies' strategic partner Avanzare Solutions is responsible for the qode implementation, in conjunction with MediaCorp and Warner Music Singapore. Avanzare, a Singapore-based company providing telecommunications, network products, and services including design, consultancy, installation, and maintenance services to business customers in Asia, is providing a platform for NeoMedia's optically initiated mobile code reading technology.

Gavitec Celebrates Its 10th Anniversary

Gavitec AG – mobile digit, a NeoMedia Technologies company, celebrates its 10th anniversary.

Within the past ten years, Neomedia’s Gavitec evolved from a high-tech service provider of the industry into the market leader in the development of innovative scanner systems that are able to read linear barcodes and 2D-codes (such as Data Matrix) from mobile phone displays. Likewise groundbreaking are Gavitec’s solutions for reading codes by means of mobile phone cameras. The integrated digital cameras transform the mobile phone into a ubiquitary and all-purpose communication tool for mobile marketing and make mobile Internet transactions much easier and accessible all over the world. In addition, Gavitec’s barcode reading technology offers new opportunities for increasing end-users’ convenience, advancing customer loyalty, saving costs and establishing new business models.

Following the successful selling of the industrial division to Cognex in 2003, NeoMedia’s Gavitec concentrated their efforts on their mobile business. Already in the following year, the company won the Ericsson Mobile Application Award, the highly acclaimed "Oscar" of the mobile industry, in the category "Best Enterprise Application". In 2005, the Royal Television Society (RTS) awarded Gavitec’s Lavasphere technology in various categories.

Since 2006, Gavitec AG – mobile digit is a company of NeoMedia Technologies, USA. In the same year, Gavitec AG realized different projects in the field of mobile scanning, such as the development of a mobile couponing system for McDonald’s in Portugal. Digital discount vouchers were sent to registered clients of the Portuguese mobile service provider TMN. These discount vouchers, in form of 2D codes (Data Matrix), could then be redeemed in all participating McDonald’s restaurants at the Gavitec scanners without any operation efforts.

"Especially in the recent past, we proved and strengthened our technology leadership through successful implementation of various mobile marketing projects. With NeoMedia Technologies as a holding company, we will also in the future develop and market innovative cutting-edge technology in order to bridge the physical and mobile worlds. Our goal is to co-determine the developments in the mobile market and to successfully standardize mobile technology worldwide. We want to give new impulses to the marketing industry and thereby maintain the attractiveness for investors and employers," emphasizes Dr. Christian Steinborn, CEO of Gavitec AG – mobile digit, a NeoMedia Technologies company.

Gavitec Powers Raffle For German Soccer League

21 soccer stadiums – 6 vehicles. This is the recipe for success for the advertising and creative agency Zum goldenen Hirschen. The goal is to attract soccer fans to visit the 62nd International Motor Show (IAA) in Frankfort, Germany. Together with Gavitec AG – mobile digit, a NeoMedia Technologies company, the agency created the concept for this innovative and well-promoted raffle. Gavitec is a leader in technology provisioning for code-reading systems and software for mobile applications.

In each of the 21 stadiums of the 1st and 2nd soccer league, 5000 car keys have been attached at random underneath the visitor seats. The raffle has been advertised through video trailers, information flyers, promotion teams, as well as the stadium speaker. Six of the keys match to six winning cars. Upon the keys is a barcode, developed by NeoMedia’s Gavitec, which will be read at the IAA through Gavitec scanners. If the scanner accepts the barcode as a winning code, the owner of the key wins one of the six cars that are waiting for their new owner directly at the IAA.

Dr. Christian Steinborn, CEO of NeoMedia’s Gavitec AG – mobile digit, is enthusiastic about the marketing cooperation: "This project proves that mobile marketing is on the rise. Our flexible technology, in combination with such a great raffle, will certainly surprise soccer fans and bring them to visit the IAA." Hans H. Langguth, head of the campaigning unit of the agency Zum goldenen Hirschen is very pleased about the successful cooperation within this project. ”With Neomedia’s Gavitec AG – mobile digit we have found the ideal partner for such an innovative marketing concept. The Gavitec technology has presented our client and us a completely new kind of marketing solution. Now we are interested in the response of the German soccer fans!"

WallSt.net Interview With CEO William Hoffman

William J. Hoffman, Chief Executive Officer of NeoMedia Technologies was featured in an exclusive interview with WallSt.net.

The interview covered topics including NeoMedia Technologies' market potential, growth initiatives, competitive edge, recent news, and milestones for which investors should watch for over the new few months.

NeoMedia Technologies is the global leader in camera-initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec AG - mobile digit, is the leading provider of mobile technologies and marketing solutions offering mobile enterprise applications and hardware devices for mobile ticketing and coupon transactions.

To listen to the WallSt.net interview with NeoMedia's CEO William Hoffman, please click here.