MIT Technology Review Selects NeoReader

Technology Review, a magazine published and owned by the Massachusetts Institute of Technology, has selected NeoMedia's NeoReader as the preferred QR code reading application for their recently launched mobile code initiative.

Quick-response, or QR, codes are two-dimensional barcodes that provide an easy way to access the Mobile Web. Simply download the NeoReader to a web-enabled phone, snap a picture of one of the QR codes found in Technology Review with the phone’s camera, and you’ll automatically be transported to the relevant page within Technology Review.

To obtain your free QR-code reader, visit NeoReader.com or download it from the iPhone App Store. The NeoReader is also available for the Blackberry and many other web enabled mobile phones.

Look for QR codes in the current and upcoming issues of Technology Review!

Dornbirner Selects NeoMedia For Herbstmesse

NeoMedia Technologies, the global leader in mobile barcode scanning solutions, and philipp, an Austrian-based mobile solutions and services company, have been selected by Dornbirner Messe, to provide 2D barcode services for the Fall exhibition Herbstmesse, which will take place September 9th - 13th in Dornbirn, Austria.

Trade fair organizer, Dornbirner Messe used 2D codes from NeoMedia in their Spring promotion campaigns for Frühjahrsmesse. Due to the success of the Spring promotions, Dornbirner Messe has once again selected NeoMedia for their Fall campaign.

Visitors at the Fall exhibition can text MESSE via SMS, which will link them to the NeoReader download site. Once the NeoReader code scanning software was installed on their device, visitors can scan the Data Matrix code, which will connect them to mobile content.

Brown Printing Launches New Mobile Solutions

Brown Printing Company, in conjunction with Prinovis and NeoMedia Technologies, announced today the launch of B.Mobile.

The new service transforms traditional print advertising into an interactive, multi-media experience. Utilizing 2D mobile barcodes, B.Mobile turns mobile phone cameras into barcode scanners allowing consumers instant access to real-time product or service information, downloadable content, and mobile commerce transactions.

B.Mobile integrates products from Brown’s sister company Prinovis and NeoMedia to provide a total solution package. B.Mobile provides the ability to optimize websites for the mobile phone display, adaptation of content for mobile internet, and statistical reporting on scanning activity. Code management tools provide the ability to change and update content linked to barcodes at any time, so printed pieces become interactive and dynamic. The mobile barcodes provide a reliable response tracking mechanism that helps measure success and allow campaigns to be adapted in real-time.

"B.Mobile’s tool kit makes executing barcode activities easy and intuitive, allowing magazines and catalogs to run smarter, more successful marketing programs," explained Mark Treat, Chief Information officer for Brown Printing Company. "This technology allows consumers to engage with barcodes on their own terms. The self selection yields interested and motivated prospects."