NeoMedia Adds To Strategic Advisory Board

NeoMedia Technologies, the global leader in camera-initiated transactions for mobile devices, announced today the induction of new Board of Advisors member Rich Cremona, who brings with him extensive industry experience and is dedicated to the growth and expansion of NeoMedia Technologies.

Rich Cremona will be a new member on the Board of Advisors for NeoMedia Technologies. He is a well-rounded and talented telecommunications and sales executive. He has had P&L experience and international exposure, as well as comprehensive operational stints in field services and human resources. Mr. Cremona brings 18 years of management experience from AT&T as Sales Manager, GM, International Development Director, and GM of National Sales and Service division. Following AT&T, Cremona was Field Services VP and Region Sales VP of Lucent Technologies in, St. Louis Missouri. In 2000, he became President of Business Sales for Sprint PCS Wireless division where he was accountable for leading Sprint PCS' combined business sales channel distribution and marketing organizations for advanced wireless technology applications. Next, he became executive VP for McLeodUSA where Cremona developed, deployed, and led the strategic sales organization. Prior to NeoMedia Technologies, he was Sales VP of Openwave Systems where he was a member of the sales management team of Openwave and responsible for the sales of advanced software applications, hardware configurations, and professional services engagements.

"NeoMedia Technologies is proud to develop a team with experienced individuals like Mr. Cremona. I believe that with his background knowledge and strategic leadership ability, NeoMedia Technologies will continue to be the global leader in optically initiated transactions and lead the way to interoperability in the industry. We are proud to have him," stated William Hoffman, CEO of NeoMedia Technologies.

Rich Cremona joins Marc Lefar from AT&T and Clarence Wesley from Xerox Mobile Solutions who joined NeoMedia's Strategic Advisory Board last month.