VW QR Campaign With NeoMedia & DIMOCO

Volkswagen has kicked off an innovative QR code campaign with NeoMedia Technologies and DIMOCO which is currently running in several Austrian magazines.

Readers of the magazines are linked to the NeoReader download site and will receive a VW-Scirocco Video when they scan the printed QR code.

This is the first mobile code campaign worldwide where the reader download and the content download are free for operators T-Mobile and Mobilkom Austria covering 2/3 of all Austrian subscribers.