NeoReader Featured On Google ZXing Website

NeoMedia Technologies and Gavitec AG - mobile digit, are pleased to announce that their co-developed code-reading application – NeoReader – designed to turn a camera phone into a universal 1D and 2D barcode scanner providing one-click access to mobile content, is featured on Google's ZXing website.

ZXing (pronounced "zebra crossing") is an open-source, multi-format 1D/2D barcode reader library implemented in Java. Google's goal is to support the decoding of QR Codes, Data Matrix, and the UPC family of 1D barcodes. It will provide clients for J2ME, J2SE, and Android.

According to Google's Senior Software Engineer and ZXing project owner, Sean Owen, "There are several great readers out there, and there are bits of open-source code already for decoding, but not both at the same time. We want everyone to have access to some great source code to play with, so we decided we'd try an experiment, and open up our in-progress effort. Maybe some of it will be useful to you -- maybe you can help improve it."

"Will this be the best reader ever? Well we hope it gets quite good. Things are far from perfect, and it's hard to top some of the great (native-code) readers out there. No, we primarily hope to provide a solid base of code from which people can derive other implementations, and to which people can submit new, better code. If this helps raise the quality of readers everywhere we've all done our job."

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

Mobile Barcode Camp A Tremendous Success

Saturday November 10th was the highly anticipated Mobile Barcode Camp in New York City. The event was a tremendous success and brought together over 200 participants including industry giant Google, European carrier Orange, handset manufacturer Nokia, mobile marketing powerhouse m-Blox, mobile code-reading companies Nextcode, Scanbuy, Shotcode, and many more.

The event's organizer, David Harper, is the founder of Winksite and the co-founder of Mobile Monday NY. According to Mr. Harper, "Mobile Barcode Camp brings together mobile enthusiasts, explorers, authors, designers, architects, producers and professionals in North America to share the current state and their visions for the future direction of mobile barcodes and other cellphone-readable physical hyperlinks. Mobile Barcode Camp hopes to support the many voices helping to unlock the potential of a truly digital life."

Covered during the Mobile Barcode Camp included such topics as:

* Is Mainstream America Ready for Barcodes? The Convergence of "Realspace" and "Mobilespace. Discussion led by David Harper, Founder, Winksite.

* Android's open source barcode reader, with Sean Owen from Google.

* Barcoding at Orange and partnership opportunities: an overview of what Orange does in barcodes, and information about programs they have set up to help developers get their apps to work in the hands of users. Lecture lead by Benoit de Boursetty, Direct Wireless Business Developer, France Telecom, North America.

* Moving Code Scanning from Potential to Profit. Standards to Build a New Industry, led by Jim Levinger, CEO, Nextcode.

Special thanks to JP for attending Saturday's Mobile Barcode Camp in New York City and for providing the great pictures.