Tuesday, January 20, 2009

TecCom Selects NeoReader For TecIdentify

Last October, NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, announced that they had been selected by TecCom, the leading B2B platform for the automotive replacement part market, to help identify if security coded automotive parts are genuine.

The first IT platform to check the authenticity of auto parts is now fully available in Version 1.2. Many well-known manufacturers will add this new security feature in the form of a 2D barcode to their packaging. Any person anywhere in the world can now check products bearing the CLEPA security code at any time of day or night. TecCom supports the European automotive suppliers' association (CLEPA) in the fight against product piracy.

The first to use the production system is Continental Teves, Federal Mogul and TRW will soon follow with their first product lines. Each product will carry a worldwide unique identification number in the form of a data matrix barcode. With this it can be unmistakably authenticated. Other security
measures like holograms, seals or color codes depend on immediate recognition. It is necessary for the user to know in advance how to recognize the features. CLEPA follows a different method with its security code: identification using an IT solution: TecIdentify. Checking is based on intelligent test algorithms that cannot be copied and a standard database that is protected from unallowed access.

To use TecIdentify a customer needs an Internet PC with a scanner or a camera phone equipped with the NeoReader to check auto parts and get an immediate answer. The research of visible security features needed to achieve the same level of security is no longer needed.

The TecCom solution TecIdentify serves as the central authentication service for all who want to check a part's authenticity: manufacturers, customs, traders, garages or drivers. “Many of our first movers used this year's Automechanika in Frankfurt to explain the problems of product piracy to their customers. TecIdentify is a natural fit. That TecIdentify won the Automechanika Innovation Prize in the Category IT & Management shows the high visibility of this topic,” says Jürgen Buchert, CEO of TecCom GmbH.

"NeoMedia’s mission is to enable the global market to realize the ease, convenience and simplicity of 2D barcode technology," said Iain McCready, CEO of NeoMedia Technologies, Inc. "By extending the reach of our technology to the mobile handset, we are able to add increased flexibility and portability to our 2D barcode offering, while reducing the cost of existing fixed location scanning solutions. Our work with TecCom reflects the practicality and adaptability of our technology and demonstrates the vast range of commercial applications for 2D barcode systems."

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Monday, January 19, 2009

Spanair Celebrates First Year With NeoMedia

Mobile check-in has landed in airports across Spain following the introduction of a paperless ticketing service by Spanish carrier Spanair Airlines. Paper boarding passes can now be replaced by an electronic 2D barcode received via MMS and stored by the passenger’s mobile phone. The system is enabled by NeoMedia Technologies, which has to date installed its EXIO scanners in eleven Spanish airports. The scanners read the 2D codes on the phones at the airport terminal check-in desks and security points.

With the widespread installation of the streamlined and convenient service across Spanish airports, Spanair has forecast that 800,000 2D barcode mobile tickets will be issued in 2009 – some ten per cent of its total ticketing transactions.

Spanair was the first airline in Spain to offer its passengers mobile check-in, following the publication by IATA of a mobile boarding standard based on two-dimensional codes. The technology was piloted in the airports of Bilbao, Madrid and Barcelona, initiating a service that could save the airline industry up to $500 million each year.

Earlier this year industry analysts Juniper Research estimated that transport-based mobile ticketing will grow from 37.4 million transactions in 2007 to just over 1.8 billion by 2011, with some 2.6 billion mobile tickets in total being issued by 2011 to 208 million mobile phone users.

“Our mobile check-in system is proving to be the fastest way to get on the plane in Spain. It’s innovative, efficient and offers great benefits in terms of both time and convenience – advantages that are particularly appreciated by our business customers,” said Sergio Allard, Chief Commercial Officer, Spanair.

"This is a fantastic success story that underlines the simplicity and elegance of the mobile 2D barcode,” said Iain McCready, CEO of NeoMedia. “Implementing mobile ticketing expands Spanair’s customer service offering in an innovative way and increases customer convenience significantly – it’s a win/win scenario. NeoMedia’s scanners can be integrated into many different systems and used for a wide variety of mobile CRM solutions (ticketing, couponing, loyalty) and payment systems. With the mobile device increasingly used as a tool for business, it makes absolute sense to utilize it in as many ways as possible to streamline services for both business and consumer users."

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Wednesday, January 07, 2009

Laura Marriott Joins NeoMedia Board of Directors

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, today announced that Laura Marriott, former president of the Mobile Marketing Association (MMA), has joined its Board of Directors. Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its leadership position as a provider of 2D barcode scanning solutions, enabling new revenue opportunities for brand agencies, mobile operators and handset manufacturers.

As a board member, Marriott will bring an unrivaled knowledge of mobile marketing to help NeoMedia clear obstacles to market development and establish best practices for sustainable growth.

“I am a strong believer that the 2D mobile barcode industry is at a tipping point and I am excited to be joining NeoMedia at such an important time,” said Laura Marriott. “Advertisers have a ground breaking opportunity ahead of them as 2D mobile barcoding becomes ubiquitous, enabling powerful, easy to use new forms of customer interaction never experienced through traditional media.”

“We are honored to have such a prestigious mobile marketing authority as Laura join our Board,” said Iain McCready, CEO of NeoMedia Technologies. “With her proven track record of leadership, dedication and the ability to create and execute on programs with measurable results, Laura’s contribution will help to position NeoMedia at the forefront of this exciting industry as it gears up for rapid growth.”

Laura Marriott served as president of the MMA, where she led the global association in its charter to drive the adoption of the mobile channel for marketing purposes. During her tenure, the MMA membership experienced astounding growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Earlier this year, Marriott was named one of the industry’s Top 10 Women in Wireless by
FierceMarkets. Marriott has more than seventeen years of experience in the high-tech industry in the areas of business development, product management and marketing.

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