NeoMedia Partners With Texas Nameplate

NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, has been selected by Texas Nameplate, a leading manufacturer of specialized metal nameplates for a wide range of industries, to help launch its new range of fully customizable, digitally-enabled products.

Texas Nameplate has chosen NeoMedia’s NeoReader® 2D barcode scanning solution to power its new Digital Nameplate™ products. Digital Nameplate is a brand-new product that allows users to electronically download information from a metal nameplate via a mobile device. It uses the chemical etch process to embed customizable data in a 2D matrix format, allowing users to read data quickly and easily, through any mobile device enabled with the downloadable NeoReader software.

"We are very excited to partner with NeoMedia Technologies and bring this ground-breaking capability to the market," says Dale Crownover, President of Texas Nameplate. "NeoMedia Technologies and Texas Nameplate will co-develop standards and identify new markets for this technology. Our collaborative efforts will propel a traditional manufacturing product into the twenty first century, where information can be accessed and shared anywhere, at any time. New applications of this technology will have a significant impact on customer care, asset tracking, inventory control, compliance, and many more."

Digital Nameplates can dramatically reduce reading errors, enhance traceability of products, and make long term data storage and retrieval possible. This new technology is currently patent-pending, and delivers an industry first into what is becoming an increasingly popular market.

"The partnership with Texas Nameplate is a fantastic opportunity for NeoMedia Technologies and represents another significant commercial application of our barcode scanning solutions,” said Iain McCready, Chief Executive Officer at NeoMedia Technologies. "It is yet another exciting and innovative integration of 2D barcoding and further demonstrates just how adaptable our technology can be. In this case, we will provide customers instant access to significant information in an intuitive and easy-to-use method - speeding up business processes and delivering significant efficiency gains to all parties involved."

The NeoReader application can be easily downloaded onto any camera-enabled mobile device. Users can then scan barcodes and access mobile content in one easy click. This enables the mobile to link directly to a specific web page, access new services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and cumbersome menus.