NeoMedia Participating In Mobile World Congress
NeoMedia Technologies, the global leader in camera-initiated barcode transactions for mobile devices, will be attending this years GSMA Mobile World Congress in Barcelona, Spain from February 16th through the 19th.
The Mobile World Congress features the very latest in technology, services, and developments, bringing to life the promise of mobile broadband for all and defining the industry's path to continued growth. The Congress brings together the eminent leaders and personalities from mobile operators and equipment vendors, as well as those from the Internet and the world of entertainment. The Mobile World Congress provides a one-stop-shop for everyone looking to understand what will drive the success of the mobile industry over the next year.
NeoMedia's CEO Iain McCready will be participating in a four hour session at the Mobile World Congress on Thursday February 19th in Hall 5, Auditorium 3. The session, Mobile Advertising - Moving to the Strategic Level, will include speakers from JumpTap, Turkcell, Telstra, BMW, and QUALCOMM. This innovative session will examine the hurdles the industry faces regarding privacy and permission, metrics and measurement and integrating new technologies into the mobile portfolio. Views from operators, agencies, publishers and brands will give attendees an unrivaled insight into the mobile advertising industry today.
NeoMedia offers the tools and infrastructure for wireless carriers, mobile phone manufactures, brands and media companies to make optical messaging and its associated commerce easy, universal, and reliable - worldwide.